Digital Content Producer

Nexstar Media Group, Inc.; Grand Rapids (MI); On-site; USD 42,000 - 62,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer to create 3-5 locally focused stories daily for woodtv.com, craft engaging social posts, and edit broadcast copy for digital standards.

The role involves curating content from wire services, optimizing homepage layouts by data, editing verticals, and collaborating with newsroom leadership. Strong writing, SEO, and deadline-driven mindset are essential.

Qualifications

• Bachelor’s degree in journalism or related field (preferred).
• Engaging headline writer with strong research and interview skills.
• Able to research, interview and write original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities and news judgement.
• Excellent teamwork and interpersonal skills.
• Clear, effective communication.
• Proficient with MS Office and WordPress.
• Desire to learn and grow in digital content.

Responsibilities

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Interact online and over the phone with community members respectfully and responsibly.
• Other duties as assigned.

Skills

Engaging headline writer

Researching, interviewing and writing

AP Stylebook / SEO knowledge

Multi-tasking

News judgement

Team player & interpersonal skills

Strong communicator

MS Office

WordPress

Willingness to learn

Education

Bachelor’s degree in journalism or related field

Tools

MS Office

WordPress

Job description

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.

This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Responsibly and respectfully interact online and over the phone with community members.
• Other duties as assigned.

Skill/Experience Requirements

• Bachelor’s degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer.
• Capable of researching, interviewing and writing original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities.
• Strong news judgement.
• Enjoys working with a team and has excellent interpersonal skills.
• Strong communicator.
• Proficiency in MS Office and WordPress.
• A desire to learn and grow.

Work Hours

This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.