Digital Producer and Social Media Coordinator

NAB Leadership Foundation; Rochester (MN); On-site; USD 42,000 - 64,000; Full time

Job summary

NAB Leadership Foundation is seeking a versatile journalist to write and produce engaging stories for the station's website and digital platforms. You will collaborate with reporters, anchors, and producers to craft compelling content and visuals that align with brand standards.

The role requires strong writing, newsroom judgment, and the ability to work under tight deadlines while managing multiple tasks. A bachelor’s degree in journalism or related field is preferred, with experience in CMS,

Qualifications

• Bachelor's degree in journalism, communications, or related field, or equivalent news writing experience.
• Strong writing, grammar, and news judgment required.
• Experience with digital publishing CMS.
• Know-how in photo/video editing and basic HTML.
• Familiar with social media platforms (Facebook, X, YouTube).
• Ability to meet tight deadlines and manage multiple tasks.
• Strong communication and teamwork skills.

Responsibilities

• Write clear, accurate, and engaging stories for the station's website and digital platforms.
• Produce and distribute original content across digital platforms per editorial standards.
• Collaborate with coworkers to ensure accuracy and proper presentation.
• Create images and use video to accompany stories; edit video for posting.
• Work with reporters, anchors, photographers, and producers on interactive content.
• Identify and post engaging digital content supporting newsroom goals.
• Assist with digital coverage for major events (live streams, social posts, photos, video).
• Assist the assignment desk with story selection and monitoring breaking news.
• Help with website layout and design as needed.
• Stay informed on local, national, and world events and digital trends.
• Attend meetings and perform other duties as assigned.

Skills

Strong writing

News judgment

Deadline driven

Team collaboration

Digital storytelling

Education

Bachelor's degree in journalism or related field

Tools

Content management systems

Photo editing

Video editing

HTML basics

Job description

Job Responsibilities

• Write clear, accurate, and engaging stories for the station's website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
• Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
• Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
• Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
• Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
• Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
• Assist with digital coverage for major news events such as station-sponsored events, elections, and sporting events, including stories, live-streaming opportunities, social media posts, and photo and video content.
• Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
• Help with website layout and design as needed.
• Maintain awareness of local, national, and world events and demonstrate a passion for news.
• Stay informed of changes and trends in digital content, social media, and content presentation.
• Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
• Attend and participate in meetings as required.
• Perform other duties as assigned.

Qualifications

• Bachelor\'s degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
• Strong writing, spelling, and grammar skills with sound news judgment.
• Experience using digital publishing content management systems.
• Working knowledge of photo editing, video editing, and basic HTML.
• Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
• Ability to work efficiently under tight deadlines and manage multiple tasks.
• Strong communication skills and the ability to work effectively with a team.