Digital Content Lead - Web & Intranet Strategy

basecamp; Minneapolis (MN); On-site; USD 90,000 - 115,000; Full time

Job summary

ECMC Group, headquartered in Minneapolis, seeks a Digital Content Manager to plan, publish, and optimize content across digital platforms. You will steward content experiences, balancing technical skill with proven digital communications practices to engage internal and external audiences.

Responsibilities include establishing governance, auditing content, ensuring accessibility, and driving SEO and analytics to improve engagement and performance.

Qualifications

• Bachelor's degree in a related field or 2+ years communications experience.
• 5+ years of web content production and digital content management in a corporate or nonprofit setting.
• Experience administering and publishing content via CMS platforms such as SharePoint, Umbraco, Sitecore, WordPress, Drupal, or AEM.
• Experience with HTML and web publishing concepts; strong accessibility and UX awareness.

Responsibilities

• Plan, build, publish, and optimize content across digital channels and websites.
• Establish digital content standards, governance, and publishing workflows.
• Collaborate with stakeholders to ensure content accuracy, compliance, and freshness.
• Conduct content audits and drive improvements based on performance data.
• Ensure accessibility, brand alignment, and regulatory compliance across content.
• Manage content lifecycle from creation to retirement and optimize intranet experiences.
• Support internal communications and SEO, using analytics to measure engagement and outcomes.
• Troubleshoot website and intranet performance with cross-functional teams.

Skills

Content management

SharePoint

Umbraco

Sitecore

WordPress

Drupal

AEM (Adobe Experience Manager)

HTML & web publishing

SEO & analytics

Accessibility WCAG

UX principles

Project coordination

Analytics tools

Education

Bachelor's degree or 2+ years communications experience

Tools

Asana

Basecamp

Monday.com

Wrike

Photoshop

Dreamweaver

Job description

ECMC Group, headquartered in Minneapolis, seeks a Digital Content Manager to plan, publish, and optimize content across digital platforms. You will steward content experiences, balancing technical skill with proven digital communications practices to engage internal and external audiences.

Responsibilities include establishing governance, auditing content, ensuring accessibility, and driving SEO and analytics to improve engagement and performance.