Digital Content & Campaigns Specialist

TaskVerse; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary packages

Health insurance

Dental insurance

Vision insurance

Retirement plans

Paid time off

Professional development opportunities

Wellness programs

Employee assistance programs

Work-life balance resources

Job summary

University Health is seeking a Digital Content Specialist to join our Corporate Communications & Experience Department. You will coordinate digital campaigns across email marketing, e-newsletters, SMS, phone outreach, and our public and secure websites, planning, developing, implementing, and evaluating content strategies to engage our audience effectively.

You will work closely with the Digital Marketing Manager to create compelling campaigns that promote our services, initiatives, and

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism, or related field.
• At least five years of experience in communications, content writing, or digital marketing.
• Ability to work independently, manage multiple projects and prioritize tasks.
• Strong analytical, planning, and grammar skills; AP Style writing preferred.
• Familiarity with MailChimp, Bitly, and other digital tools.
• Strong interpersonal skills and proactive improvement mindset.

Responsibilities

• Leading the planning, development, and execution of email marketing campaigns, newsletters, SMS, and phone outreach efforts.
• Curating relevant and engaging content tailored to target audiences, ensuring clarity and consumer-friendliness.
• Maintaining and scheduling email marketing content, ensuring timely delivery and consistency across platforms.
• Collaborating with the Digital Marketing Manager to design and implement targeted campaigns that support organizational goals.
• Writing scripts for external department programs, marketing initiatives, and outreach efforts to ensure clear messaging.
• Analyzing campaign performance metrics, generating reports, and providing actionable insights to optimize future campaigns.
• Proactively identifying opportunities for content improvement and digital engagement enhancement.
• Ensuring compliance with organizational branding standards and industry best practices.

Skills

Content writing

Digital marketing

Project management

Analytical skills

Grammar

AP Style writing

Education

Bachelor’s degree in communications, PR, marketing, journalism or related field

Tools

MailChimp

Bitly

Job description

University Health is seeking a Digital Content Specialist to join our Corporate Communications & Experience Department. You will coordinate digital campaigns across email marketing, e-newsletters, SMS, phone outreach, and our public and secure websites, planning, developing, implementing, and evaluating content strategies to engage our audience effectively.

You will work closely with the Digital Marketing Manager to create compelling campaigns that promote our services, initiatives, and