Digital Campaigns Specialist for Alumni & Donor Engagement

State University of New York at Buffalo; New York (NY); On-site; USD 52,000 - 55,000; Full time

Job summary

The University at Buffalo's Division of University Advancement seeks a Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission. In this role, you’ll help execute and optimize campaigns that advance student success, research, and philanthropic impact across the university.

You will build and deploy Marketing Cloud campaigns, analyze performance, and partner with schools and units to deliver coordinated, high-impact

Qualifications

• Bachelor’s degree or equivalent combination of education and professional experience is required.
• Minimum of 1 year of experience developing email campaigns and analyzing outcomes.
• Experience with digital communications, especially email and social media.
• Experience with email marketing platforms (Marketing Cloud preferred).
• Experience tracking analytics and using data to inform decisions.
• Experience with website content management systems (CMS) and posting on social media.

Responsibilities

• Bring email campaigns to life by building and deploying Marketing Cloud campaigns, using journeys, dynamic content, and templates.
• Turn data into actionable insight by analyzing performance and creating stakeholder reports.
• Collaborate across the division to support schools and units with their email communications and data requests.
• Support a dynamic digital presence by backing up website and social media updates and ensuring a cohesive online experience.

Skills

Email campaigns

Digital communications

Campaign analytics

Social media management

Education

Bachelor’s degree or equivalent

Tools

Marketing Cloud

CMS

Job description

The University at Buffalo's Division of University Advancement seeks a Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission. In this role, you’ll help execute and optimize campaigns that advance student success, research, and philanthropic impact across the university.

You will build and deploy Marketing Cloud campaigns, analyze performance, and partner with schools and units to deliver coordinated, high-impact