Digital Marketing Specialist

TaskVerse; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary packages

Health insurance

Dental insurance

Vision insurance

Retirement plans

Paid time off

Professional development opportunities

Wellness programs

Employee assistance programs

Work-life balance resources

Job summary

University Health is seeking a Digital Content Specialist to join our Corporate Communications & Experience Department. You will coordinate digital campaigns across email marketing, e-newsletters, SMS, phone outreach, and our public and secure websites, planning, developing, implementing, and evaluating content strategies to engage our audience effectively.

You will work closely with the Digital Marketing Manager to create compelling campaigns that promote our services, initiatives, and

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism, or related field.
• At least five years of experience in communications, content writing, or digital marketing.
• Ability to work independently, manage multiple projects and prioritize tasks.
• Strong analytical, planning, and grammar skills; AP Style writing preferred.
• Familiarity with MailChimp, Bitly, and other digital tools.
• Strong interpersonal skills and proactive improvement mindset.

Responsibilities

• Leading the planning, development, and execution of email marketing campaigns, newsletters, SMS, and phone outreach efforts.
• Curating relevant and engaging content tailored to target audiences, ensuring clarity and consumer-friendliness.
• Maintaining and scheduling email marketing content, ensuring timely delivery and consistency across platforms.
• Collaborating with the Digital Marketing Manager to design and implement targeted campaigns that support organizational goals.
• Writing scripts for external department programs, marketing initiatives, and outreach efforts to ensure clear messaging.
• Analyzing campaign performance metrics, generating reports, and providing actionable insights to optimize future campaigns.
• Proactively identifying opportunities for content improvement and digital engagement enhancement.
• Ensuring compliance with organizational branding standards and industry best practices.

Skills

Content writing

Digital marketing

Project management

Analytical skills

Grammar

AP Style writing

Education

Bachelor’s degree in communications, PR, marketing, journalism or related field

Tools

MailChimp

Bitly

Job description

About The Company

University Health is a leading healthcare organization committed to providing exceptional medical services, innovative research, and comprehensive patient care. Our mission is to improve health outcomes and enhance the quality of life for the communities we serve. With a strong emphasis on collaboration, continuous learning, and technological advancement, University Health strives to be at the forefront of healthcare excellence. Our dedicated team of professionals works tirelessly to deliver compassionate care, foster community engagement, and promote health education across diverse populations.

About The Company

University Health is a leading healthcare organization committed to providing exceptional medical services, innovative research, and comprehensive patient care. Our mission is to improve health outcomes and enhance the quality of life for the communities we serve. With a strong emphasis on collaboration, continuous learning, and technological advancement, University Health strives to be at the forefront of healthcare excellence. Our dedicated team of professionals works tirelessly to deliver compassionate care, foster community engagement, and promote health education across diverse populations.

About The Role

We are seeking a talented and motivated Digital Content Specialist to join our Corporate Communications & Experience Department. In this role, you will serve as the primary coordinator for our digital communication platforms, including email marketing, e-newsletters, SMS, phone call campaigns, and our public and secure websites. Your responsibilities will include planning, developing, implementing, and evaluating multiple digital campaigns and content strategies to engage our audience effectively. You will work closely with the Digital Marketing Manager to create compelling campaigns that promote our services, initiatives, and programs. Your expertise will help increase engagement metrics, improve communication effectiveness, and enhance the overall digital presence of University Health.

Qualifications

The ideal candidate will possess a Bachelor's degree in communications, public relations, marketing, journalism, or a related field. A minimum of five years of experience in communications, content writing, or digital marketing is required. Demonstrated ability to work independently, manage multiple projects simultaneously, and prioritize tasks effectively is essential. Strong analytical skills, excellent planning abilities, and impeccable grammar are necessary for success in this role. Experience with AP Style writing is preferred. Familiarity with digital marketing platforms such as MailChimp, Bitly, and other relevant tools is a plus. Candidates should demonstrate strong interpersonal skills, adaptability, and a proactive approach to continuous improvement.

Responsibilities

• Leading the planning, development, and execution of email marketing campaigns, newsletters, SMS, and phone call outreach efforts.
• Curating relevant and engaging content tailored to target audiences, ensuring clarity and consumer-friendliness.
• Maintaining and scheduling email marketing content, ensuring timely delivery and consistency across platforms.
• Collaborating with the Digital Marketing Manager to design and implement targeted campaigns that support organizational goals.
• Writing scripts for external department programs, marketing initiatives, and outreach efforts to ensure clear and compelling messaging.
• Analyzing campaign performance metrics, generating reports, and providing actionable insights to optimize future campaigns.
• Proactively identifying opportunities for content improvement and digital engagement enhancement.
• Ensuring compliance with organizational branding standards and industry best practices.

Benefits

• competitive salary packages
• health insurance
• dental insurance
• vision insurance
• retirement plans
• paid time off
• professional development opportunities
• wellness programs
• employee assistance programs
• resources to support work-life balance

Equal Opportunity

University Health is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic. We believe that a diverse team enhances our ability to serve our community effectively and innovatively. We encourage applications from all qualified individuals and are dedicated to providing an equitable environment for all employees.