Digital Communications Specialist

Boise State University; Boise (ID); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Paid holidays

Vacation time

Retirement plans

Tuition waiver

Job summary

Boise State University is seeking a Digital Communications Specialist to shape and execute content marketing for prospective and current students and their families.

You will be part of a cross‑functional creative team developing media for websites, social media, email, and digital campaigns to showcase campus life and academic achievements.

Qualifications

• Bachelor's degree or equivalent and 2 years experience.
• Experience in higher education or public sector preferred.
• Familiarity with AP style.
• Excellent grammar, writing, and proofreading skills.
• Experience with CMS, social media planning, and analytics.

Responsibilities

• Web Content Management: Update, maintain, and structure content across university websites with accessibility best practices.
• Social Media and Storytelling: Plan, write, and execute multi‑channel social media calendars highlighting campus life and milestones.
• Multimedia Production: Create short videos, graphics, and photos using Adobe CC or Canva.
• Email and Digital Campaigns: Draft and deploy newsletters and admissions emails.
• Analytics and Optimization: Monitor performance with Google Analytics and translate data into recommendations.
• Campus Collaboration: Work with admissions, housing, student affairs, and ambassadors to source stories and maintain brand consistency.

Skills

Web content writing

Social media management

Digital marketing

Analytics interpretation

Editing & proofreading

AP style

Time management

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Canva

Google Analytics

CMS (Content Management System)

Job description

Department Overview:

The Student Communications and Marketing team works with campus partners to ensure all students know the opportunities and resources available to them before and during their time at Boise State. Our goal is to help all Broncos have an exceptional Boise State experience.

Job Summary/Basic Function:

The Digital Communications Specialist helps shape and execute content marketing for prospective and current students and their families. As part of a cross‑functional creative team, this role develops media and communications for websites, social media, email and digital marketing.

Please note, this position is not eligible for Visa sponsorship.

Level Scope:

Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.

Essential Functions:

• Web Content Management: Update, maintain, and structure content across university websites using Content Management Systems. Ensure strict compliance with web accessibility best practices.


• Social Media and Storytelling: Plan, write, and execute multi‑channel social media calendars (Instagram/Facebook, LinkedIn, YouTube). Highlight campus life, student success, academic research, and institutional milestones.


• Multimedia Production: Produce short‑form video (Reels), graphics, and photo assets using tools like Adobe Creative Cloud or Canva.


• Email and Digital Campaigns: Draft, format, and deploy campus newsletters, admissions marketing emails, and department updates and communications.


• Analytics and Optimization: Monitor digital performance using Google Analytics, social media insights and accessibility checkers. Translate data into actionable recommendations.


• Campus Collaboration: Partner with admissions and recruitment, housing and residence life, student affairs, and student ambassadors to source stories and maintain brand consistency across sub‑domains.


• Perform other duties as assigned.

Knowledge, Skills, Abilities:

• Excellent grammar, composition, and proofreading skills; attention to detail


• Knowledge of social media and the best ways to utilize each platform.


• Advanced knowledge of design and publishing concepts.


• Experience thinking critically and using creative ways to solve problems.


• Communicating policies, procedures and complex concepts to a wide variety of skill and interest levels.


• Excellent time management, organizational skills and superior attention to detail.


• Familiarity with AP style

Minimum Qualifications:

Bachelor's degree or equivalent and 2 years experience.

Preferred Qualifications:

Professional experience in a higher education or public sector setting.

Salary and Benefit:

Salary for this position is $50,065.60 annually. Boise State University provides a best‑in‑class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)


• Between 12-24 annual paid vacation days for full‑time Professional and Classified staff depending on position type and years of service


• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)


• 11.96% University contribution to your PERSI retirement fund (Classified employees)


• Excellent medical, dental and other health‑related insurance coverages


• Tuition fee waiver benefits for employees, spouses and their dependents


• See our full benefits page for more information!

Required Application Materials:

• Resume or CV detailing work history, education, and qualifications


• Cover letter addressing interest in this specific position


• Three references, including at least one direct supervisor

About Us:

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/