Digital Marketing and Social Media Coordinato

The College of Idaho; Caldwell (ID); On-site; USD 50,000 - 56,000; Full time

Benefits offered by this job

tuition waiver for dependents

health insurance

retirement plan with employer match

generous paid time off

free access to on-campus fitness_cent

free admission to campus events

Job summary

The College of Idaho seeks a dynamic Digital Marketing and Social Media Coordinator to elevate the college’s online presence. You will craft compelling campus stories, write engaging web copy, and produce photo/video content across digital channels to support enrollment and alumni engagement.

The role requires strong advertising know-how, analytics, and collaboration with campus stakeholders, with on-site duties including events, evenings, and weekends as needed.

Qualifications

• Demonstrated experience leading social media strategy and content for a professional brand.
• Managing paid social and digital ad campaigns—including budget oversight and performance reporting.
• Utilizing content management systems (CMS) to create and update content across multiple channels.

Responsibilities

• Plan, execute, and monitor integrated campaigns that drive brand awareness, alumni engagement, and prospective student enrollment.
• Produce high-quality photo and video content for web and print.
• Direct paid advertising across platforms like Facebook, Google, LinkedIn, TikTok, and YouTube.

Skills

Social media strategy

Content creation

Paid social ads

Budget management

CMS usage

Education

Bachelor’s degree in marketing, mass communications, journalism, or related field

Tools

Google Analytics

AI-assisted content creation tools

AI-driven advertising tools

Job description

Posted: 09/02/2026Salary Range: $50,241.00- $55,824.00Status: Exempt, Full-time, On-site

Non-traditional hours are required

The College of Idaho is seeking a dynamic and strategic Digital Marketing and Social Media Coordinator to elevate the college's online presence. This crucial role is all about sharing the inspiring stories and vibrant news of the college through its website, print materials, and social media channels. The Coordinator collaborates closely with key campus stakeholders to plan, execute, and monitor integrated campaigns that drive brand awareness, alumni engagement, and prospective student enrollment. This active and highly visible role requires a presence at campus events, athletic games, and activities during standard business hours, as well as evenings and weekends, to capture authentic moments in real time.

The Coordinator balances creative storytelling with strategic campaign management across multiple digital platforms. Daily responsibilities include unearthing compelling campus stories, writing engaging web copy, and producing high-quality photo and video content, while also directing paid advertising efforts on platforms like Facebook, Google, LinkedIn, TikTok, and YouTube. This involves targeting the right audiences, mindfully managing ad budgets, and tracking performance. Success in this role requires strong communication skills, a solid grasp of online advertising, and familiarity with tools like Google Analytics to optimize results. Being organized, self-motivated, and collaborative is essential for thriving in this fast-paced role.

Successful candidates should possess a Bachelor’s degree in marketing, mass communications, journalism, or a related field, or have three to five years of equivalent professional experience.

Required qualifications include demonstrated experience leading social media strategy and content for a professional brand, managing paid social and digital ad campaigns—including budget oversight and performance reporting—and utilizing content management systems (CMS) to create and update content across multiple channels. Candidates with prior success in an academic or comparable institutional setting, as well as hands‑on experience with AI‑assisted content creation and AI‑driven advertising tools, are strongly preferred.

Candidates must be authorized to work in the United States as of the expected hire date and throughout the date of their employment without sponsorship from The College of Idaho. A current, valid driver’s license is also required, and candidates must be vehicle‑insurable.

The College offers competitive benefits, including

• tuition waiver for dependents
• health insurance
• a retirement plan with employer match
• generous paid time off
• free access to on-campus fitness centers
• free admission to campus events

Spouses, domestic partners, and dependents are eligible for benefits coverage.

https://www.collegeofidaho.edu/

[e-mail]

https://collegeofidaho.edu/about/mission/

The College of Idaho is proud to be an equal-opportunity employer. We are dedicated to attracting, retaining, and optimizing performance and academic excellence through an inclusive workforce. The College does not discriminate on the basis of sex, race, color, age, religion, disability, national and ethnic origin, veteran status, sexual orientation, gender identity, or any other basis protected by law.