Digital Communication Assistant (Student)

American University; Washington, Northern (District of Columbia, KY); Hybrid; USD 21,000 - 30,000; Part time

Job summary

American University is seeking a Digital Communication Assistant who is an enrolled student to join the School of Communication. The role supports social media campaigns, content creation, and analytics to promote the SOC to internal and external audiences.

The ideal candidate is detail-oriented, with strong written and verbal communication, capable of meeting deadlines, and comfortable working in a CMS and basic HTML. This is a 10-hour-per-week, part-time position on campus in Washington, DC.

Qualifications

• Current AU undergraduate or graduate student with attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to multitask and meet deadlines while maintaining quality.
• Basic understanding of HTML and CMS usage.

Responsibilities

• Assist Online Content Coordinator in planning and creating original social media campaigns.
• Create engaging content for social platforms (text, images, 30-60s reels).
• Draft website announcements and profiles for SOC.
• Pull monthly social media reports using Hootsuite to measure campaign effectiveness.
• Update SOC website content in the CMS.
• Pull GA4 website analytics to identify trends and opportunities.
• Assist with production of newsletters for students, alumni, and SOC community.

Skills

Social media

Copywriting

Content planning

Analytics

Education

Current AU undergraduate or graduate student

Tools

CMS

GA4

HTML

Google Analytics

Job description

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community. This position is available only to enrolled American University students. Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.

Department: School of Communication. Time Type: Part‑time. FLSA Status: Non‑Exempt.

Job Description

The Digital Communication Assistant is a member of the American University School of Communication’s Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.

Essential Functions

• Assisting the Online Content Coordinator in the planning and creation of original social media campaigns to promote SOC’s key initiatives.
• Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30 - 60 second reels. Draft news content for the website (announcements, profiles, Q&A).
• Pulling monthly reports on social media metrics using Hootsuite to measure the effectiveness of campaigns and posts.
• Working in the university’s content management system (CMS) to make basic web updates, such as writing, editing and formatting content for the SOC web site.
• Pulling monthly reports on website traffic using Google Analytics 4 (GA4) to identify trends, user behavior, and opportunities for improvement.
• Assisting with the production of student, alumni, and SOC community newsletters.

Position Type/Expected Hours of Work: Part‑time. 10 hours per week. Salary Range: $18.40 per hour.

Required Education and Experience

• Current AU undergraduate or graduate student.
• The ideal candidate for this position must be detail-oriented, efficient with their time, and self‑motivated.
• Exceptional written, verbal, and interpersonal communication skills.
• Professional demeanor and excellent organizational skills.
• Ability to multitask and meet deadlines while paying close attention to detail.
• Creative mindset with the ability to develop visually appealing content.
• Ability to work independently and collaboratively with the rest of the Communications & Marketing team.
• Experience using content management systems.
• Basic understanding of HTML.
• Experience with social media copywriting, outreach and management, particularly for Instagram and LinkedIn.
• Experience with Google Analytics 4 (GA4) or similar web analytics tools.

Preferred Education and Experience

• Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite) is preferred.
• Experience reporting on social media metrics and tracking campaigns and posts is preferred.

Other Details

This position is available only to enrolled American University students. Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

American University is an E-Verify employer. Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

American University is a student centered research institution located in Washington, DC with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.