Digital Content Assistant (Student)

American University; Washington (Washington County); On-site; USD 30,000 - 34,000; Part time

Job summary

American University’s Kogod School of Business is seeking a student worker to support marketing communications with a focus on multimedia content creation and social media. The position emphasizes collaboration, content posting, and engagement with core audiences to support enrollment initiatives.

The role requires a strong understanding of the social media landscape, Canva for graphics, CMS tasks, and coordination with the marketing team.

Qualifications

• Creative mindset with ability to develop fresh ideas for digital content.
• Strong attention to detail to ensure accuracy in outputs.
• Familiarity with social media platforms and current digital trends.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a diverse team.
• Strong organizational and time management skills to handle multiple tasks.

Responsibilities

• Lead content capture for organic social media and draft timely posts.
• Upload blog articles and draft new web pages in the CMS.
• Collaborate in team brainstorms and meetings.
• Promote events across channels and provide live coverage when needed.
• Monitor digital trends to guide marketing strategies.

Skills

Creative mindset

Attention to detail

Digital savvy

Communication skills

Team player

Time management

Tools

Adobe Creative Suite

Video editing tools

CMS

Canva

Job description

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.

This position is available only to enrolled American University students.

Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University’s Office of Financial Aid.

Department:

Kogod School of Business

Time Type:

Part time

FLSA Status:

Non-Exempt

Job Description:

Summary:

The marketing communications team at the Kogod School of Business is dedicated to promoting the school’s brand and engaging our community through innovative and impactful marketing strategies. We work collaboratively to create content that resonates with our audience and supports the school’s mission and goals.

We are seeking an astute student worker to assist with day-to-day projects and activities. In this role, you will help develop engaging and dynamic multimedia materials, draft and post social media content, and work directly with core audiences to support the school’s enrollment initiatives. This role requires a strong understanding of the social media landscape and exceptional storytelling skills tailored for digital platforms. Your contributions will help build brand awareness, reach key stakeholder audiences, and engage the Kogod community.

Essential Functions:

• Social Media Coordination: Lead on content capture for organic social media; draft relevant, timely content for social media; use Canva to create static and motion social media graphic assets; independently post and schedule social media content following content calendars.
• Website Support: Upload blog articles, draft new web pages, and other needs within the Content Management System (CMS) as assigned.
• Team Collaboration: Actively listen during and contribute to team brainstorm sessions and other meetings.
• Event Promotion and Support: Assist in the promotion of events through various channels, ensuring maximum reach and participation. Attend events to provide live social media coverage and/or interview faculty, students, staff, alumni, or other key individuals in support of content development.
• Digital Engagement: Monitor and report on digital trends to help guide our marketing strategies and ensure relevance.
• Administrative Support: Provide administrative support to the marketing communications team as needed.

Position Type/Expected Hours of Work:

• Part-time.
• 20 hours per week.

Salary Range:

• $22.00 per hour.

Required Education and Experience:

• Creative Mindset: Ability to think creatively and bring fresh ideas to the table.
• Attention to Detail: Strong attention to detail to ensure accuracy and quality in all outputs.
• Digital Savvy: Familiarity with social media platforms and pulse on what’s trending in the digital sphere.
• Communication Skills: Excellent written and verbal communication skills.
• Team Player: Ability to work collaboratively with a diverse team of professionals.
• Time Management: Strong organizational and time management skills to handle multiple tasks and meet deadlines.

Preferred Education and Experience:

• Experience: Previous experience in marketing, communications, or a related field is a plus.
• Software Proficiency: Familiarity with graphic design software (e.g., Adobe Creative Suite), video editing tools, and content management systems.

Other Details:

• This position is available only to enrolled American University students.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify https%3A%2Fsecure-web.cisco.com%2F14szpGssmRZqgRqp4pNNEAcAZ2myT13i-PEdw0Qs9GyiW7DrRtvY_8ZQUBmdgPg_kr9r9UxYB7dvHv6XBRE35Y0tXBmggF3ivVEhj6rTLwXUfMdXtXE7EOxIQfqWlFeA4-fDeV4iy5dU7SoCeJ_3Bs0ryCHtUdpyb-irrZRuH1pXe-gw27V2sbsdwroOYkH6-2Pen8cNK7PJ3djF-HZXOupNCCPsNkBpQiUusjurjPrecH9AhYqRFQWRB1MVyPTRvGKhn-4ULuKSQFERUgvbk1KM6m59c_Yv1Ltu0IuvYFkUFQUlP2A691sfwgLSdCdqXRQJf7QRD8LC4qCZ5fzv0C96SfNHdeoZAcDu3gh4zJOeCn2pyYSJHnI_8xVeIrj_aLSuFOiZKxINURkshrm_CLkEoUJL0CLzdL8ZRGp6E_kz8r68UwIZDoMFNsL-3VW4Yfw5dAVvNKXntzHYDcs5zHd_021isBSHU9AsXEIIaySSfP-KXgbBT1IV_TGmw179B3MZl6zpJle0B8gIoRoUBFA%2Fhttps%2A3A%2A2F%2A2Fwww.american.edu%2A2Fhr%2A2Fcompliance%2A2Femployment-law.cfm employer.
• Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.