Digital Commerce Lead & Growth Strategist

Operations; Bridgewater (MA); On-site; USD 130,000 - 145,000; Full time

Benefits offered by this job

401(k) matching

Annual bonus program

Job summary

Amneal is seeking a Digital Marketing Manager to own Amneal Direct, drive digital marketing performance, and partner with IT to optimize the digital commerce platform. You will lead campaigns, SEO/SEM, site merchandising, and customer journeys while collaborating with cross-functional teams to deliver measurable growth.

The role requires 5+ years in digital marketing or eCommerce, experience with enterprise platforms (Magento, Salesforce, Shopify, SAP Commerce), and a strong balance of business

Qualifications

• Bachelor's degree required in marketing, business, digital commerce, or related field.
• 5+ years in digital marketing, eCommerce, or platform ownership roles.
• Experience with enterprise eCommerce platforms (Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, SAP Commerce).
• Strong understanding of customer journeys, site merchandising, and digital analytics.

Responsibilities

• Own Amneal Direct digital commerce platform from a business perspective, including updates, testing, and vendor management.
• Serve as the primary business partner to IT to align objectives with platform functionality.
• Lead roadmaps, UAT, release readiness, and enhancements for websites and microsites.
• Develop and execute digital marketing strategies to drive engagement and retention.
• Collaborate with marketing, commercial, and agency partners on digital programs.
• Define analytics requirements, dashboards, and reporting for performance optimization.

Skills

Digital marketing

eCommerce

Platform ownership

Analytics

Vendor management

SEO/SEM

Customer journeys

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Commerce (Magento)

Salesforce Commerce Cloud

Shopify Plus

SAP Commerce

Job description

Amneal is seeking a Digital Marketing Manager to own Amneal Direct, drive digital marketing performance, and partner with IT to optimize the digital commerce platform. You will lead campaigns, SEO/SEM, site merchandising, and customer journeys while collaborating with cross-functional teams to deliver measurable growth.

The role requires 5+ years in digital marketing or eCommerce, experience with enterprise platforms (Magento, Salesforce, Shopify, SAP Commerce), and a strong balance of business