Digital Marketing Manager

Amneal Pharmaceuticals; Bridgewater (MA); On-site; USD 130,000 - 145,000; Full time

Job summary

Amneal Pharmaceuticals seeks a Digital Marketing Manager to own Amneal Direct and drive digital engagement, platform optimization, analytics, and website initiatives. You will partner with IT, vendors, and cross-functional teams to improve customer experience and fuel business growth.

The role requires 5+ years in digital marketing/eCommerce and expertise with major enterprise platforms. You will lead campaigns, site merchandising, SEO/SEM, and analytics to optimize performance across channels.

Qualifications

• 5+ years in digital marketing, eCommerce, digital product ownership, or platform management.
• Experience with enterprise eCommerce platforms (Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar).
• Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
• Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics.
• Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives.
• Ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders.

Responsibilities

• Own the Amneal Direct digital commerce platform from a business perspective, including enhancements, release planning, testing, issue resolution, and vendor management.
• Serve as the primary business partner to IT, aligning business objectives, customer experience, and platform functionality.
• Lead planning, deployment, and optimization of product websites and microsites.
• Develop and execute digital marketing strategies to drive engagement, retention, and campaigns.
• Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.

Skills

Digital marketing

eCommerce

Product ownership

Vendor management

Analytics

Education

Bachelor's degree in Marketing, Business, Digital Commerce, or related field

Tools

Adobe Commerce (Magento)

Salesforce Commerce Cloud

Shopify Plus

SAP Commerce

Job description

Description

The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.

Job Description

The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.

Essential Functions

Platform & Business Ownership

• Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
• Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
• Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
• Lead the planning, deployment, and optimization of product websites and microsites.
• Manage relationships with platform vendors, agencies, analytics partners, and development teams.

Digital Marketing

• Develop and execute digital marketing strategies to drive customerengagement and retention.
• Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
• Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.

Analytics & Performance

• Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
• Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.

Qualifications

Education

• Bachelor's degree in Marketing, Business, Digital Commerce, or related field. - Required

Experience

• 5 years or more in Experience in digital marketing, eCommerce, digital product ownership, or platform management.
• Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar.
• Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
• Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics.
• Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives
• Proven ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders

The base salary for this position ranges from $130,000 to $145,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company's good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.

At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life's many other commitments and opportunities.