Digital Category Analyst: Drive eCommerce Growth

PetSmart; Phoenix (AZ); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

Adoption events

Lil Paws onsite childcare

Job summary

PetSmart is seeking a Digital Category Analyst for its Phoenix Home Office. The role focuses on analyzing ecommerce sales, digital engagement data, market share, and producing actionable recommendations.

You will partner with Site Merchandising and cross-functional teams to drive digital KPIs, forecast funnels, and optimize the customer experience across petsmart.com and the mobile app.

Qualifications

• Bachelor's degree or equivalent in business, merchandising, marketing, finance, engineering or similar.
• 2 years of experience in Digital.
• 2 years of experience utilizing online analytics to optimize sales and customer experience.

Responsibilities

• Perform analysis on sales, traffic, and funnel trends and link KPIs for holistic insights.
• Collaborate with Site Merchandising to identify digital opportunities for categories.
• Recommend actions based on analysis and drive digital KPI improvements.
• Analyze digital KPIs to identify trends and strategies to boost sales and engagement.
• Help build daily/weekly funnel forecasts and measure performance vs forecast.
• Join the digital cross-functional team and share data-driven recommendations.

Skills

Digital experience

Analytics

Excel

Power BI

Tableau

Google Analytics

Adobe Analytics

Education

Bachelor's degree or equivalent

Tools

Power BI

Tableau

Google Analytics

Adobe Analytics

Excel

Job description

PetSmart is seeking a Digital Category Analyst for its Phoenix Home Office. The role focuses on analyzing ecommerce sales, digital engagement data, market share, and producing actionable recommendations.

You will partner with Site Merchandising and cross-functional teams to drive digital KPIs, forecast funnels, and optimize the customer experience across petsmart.com and the mobile app.