Digital Category Analyst

PetSmart; Phoenix (AZ); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

Adoption events

Lil Paws onsite childcare

Job summary

PetSmart is seeking a Digital Category Analyst for its Phoenix Home Office. The role focuses on analyzing ecommerce sales, digital engagement data, market share, and producing actionable recommendations.

You will partner with Site Merchandising and cross-functional teams to drive digital KPIs, forecast funnels, and optimize the customer experience across petsmart.com and the mobile app.

Qualifications

• Bachelor's degree or equivalent in business, merchandising, marketing, finance, engineering or similar.
• 2 years of experience in Digital.
• 2 years of experience utilizing online analytics to optimize sales and customer experience.

Responsibilities

• Perform analysis on sales, traffic, and funnel trends and link KPIs for holistic insights.
• Collaborate with Site Merchandising to identify digital opportunities for categories.
• Recommend actions based on analysis and drive digital KPI improvements.
• Analyze digital KPIs to identify trends and strategies to boost sales and engagement.
• Help build daily/weekly funnel forecasts and measure performance vs forecast.
• Join the digital cross-functional team and share data-driven recommendations.

Skills

Digital experience

Analytics

Excel

Power BI

Tableau

Google Analytics

Adobe Analytics

Education

Bachelor's degree or equivalent

Tools

Power BI

Tableau

Google Analytics

Adobe Analytics

Excel

Job description

About The Team

The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.

About The Team

The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.

About the Location

At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

Collaborative Work Environment:

At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About The Job

This role works in our Phoenix Home Office - visa sponsorship is not available for this role.

Digital Category Analyst is responsible for conducting analysis using eCommerce sales, digital customer engagement data, market share, etc. and producing actionable recommendations based on analysis

ESSENTIAL DUTIES AND RESPONSIBILITIES

include, but are not limited to:

• Performs analysis on sales, traffic, and conversion frunnel trends. Make linkages across KPIs to provide holistic analysis for assigned categories
• Partners closely with Site Merchandising to conduct analysis to answer key business questions and identify digital experience opportunities for assigned categories
• Makes recommendations for actions based on analysis conducted
• Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales and improve customer engagement
• Helps build daily and weekly funnel forecasts based on trends and promotional initiatives, and measure performance vs. forecast
• Participate as a key member of the digital cross functional team for assigned categories, socialize data with cross functional partners and make recommendations
• Build upon and enhance digital KPI reporting to summarize sales and site performance
• Provide subject matter expertise on key digital initiatives, programs, and testing for assigned categories

KEY COMPETENCIES

attributed to driving service include, but are not limited to the following:

Knowledge, Skills And Abilities

• Strong problem solving and analytical skills.
• Excellent time management, multi-tasking, and organizational skills
• High degree of internet savvy, with a curiosity and enthusiasm for digital trends
• Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
• Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
• Exhibit professional initiative and entrepreneurial drive

EDUCATION And/or EXPERIENCE

• Bachelors degree in Business, Merchandising, Marketing, Finance, Engineering or equivalent work experience
• 2 years of experience in Digital
• 2 years of experience utilizing online analytics to optimize sales and customer experience

Technical Skills

• Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics)
• Strong Excel skills, and familiarity with data visualization tools (Power BI/Tableau)

CERTIFICATES, LICENSES, REGISTRATIONS

None required.

Additional Job Considerations

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
• This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

About The Culture

Our associates are the heart of Team PetSmart. Together, we’re building the best team in retail through our values-based culture, connection, and teamwork. Our goal is to create a culture where associates learn and grow together, thrive as effective teams and challenge each other to be the best they can be.

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.