Digital Campaign Specialist

Nexstar Media Group Inc.; City of Troy (NY); Hybrid; USD 50,000 - 55,000; Full time

Job summary

Nexstar Digital is seeking a Digital Account Coordinator to support National accounts within the Digital Division. You will assist Media Strategy in planning, onboarding, execution, optimization and reporting for multi-media campaigns across OTT, digital video, data-driven display, mobile and social.

Ideal candidates have 1+ years in digital advertising, strong analytical skills, and the ability to interface with internal teams to drive KPIs.

Qualifications

• 1+ years' experience in digital advertising.
• Exposure to digital media order management and ad serving systems.
• Knowledge of DSPs and social platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest).

Responsibilities

• Onboard, pace, and deliver campaigns with the Fulfillment team.
• Manage campaigns across platforms; monitor pacing and optimize to meet goals.
• Coordinate with internal stakeholders for strategic guidance and reporting.
• Generate and interpret performance reports; oversee monthly billing and reconciliation.

Skills

Digital advertising experience

Campaign management

Data analysis

Attention to detail

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Office

Job description

Nexstar Digital is seeking a Digital Account Coordinator to support National accounts within the Digital Division. You will assist Media Strategy in planning, onboarding, execution, optimization and reporting for multi-media campaigns across OTT, digital video, data-driven display, mobile and social.

Ideal candidates have 1+ years in digital advertising, strong analytical skills, and the ability to interface with internal teams to drive KPIs.