Digital Campaign Specialist

Gray Media, Inc.; Savannah, Northern (GA, KY); Hybrid; USD 45,000 - 55,000; Full time

Job summary

The Digital Sales Assistant at WTOC-TV in Savannah, GA is a key member of the sales team, ensuring digital campaigns run smoothly and effectively. You will work with Multimedia Sales Managers, Digital Sales Specialist, and Media Executives to monitor performance and optimize campaigns.

A background in digital marketing and design is a plus. You will handle digital order entry, creative scheduling, and reporting while assisting with onboarding campaigns and maintaining strong client

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of digital media, digital marketing strategy, or client solutions.
• Proficiency with Gray systems (Wide Orbit, OMS) and major ad platforms.
• Strong communication and ability to translate technical details into client insights.
• Able to connect analytics to business outcomes.

Responsibilities

• Digital order entry with high accuracy.
• Schedule digital creative assets for campaigns.
• Execute campaigns and assist with creative development.
• Support onboarding campaigns and research.
• Monitor pacing and effectiveness of digital campaigns.
• Create digital banner ads for clients.
• Collaborate with Digital Sales Specialist and Media Executives.

Skills

Digital marketing

Communication

Data interpretation

Campaign management

Learning quickly

Education

Bachelor's degree in marketing, communications, or related field

Tools

Wide Orbit

OMS

BI tools

Google Ads

Meta Ads Manager

DSPs

Job description

The Digital Sales Assistant at WTOC-TV in Savannah, GA is a key member of the sales team, ensuring digital campaigns run smoothly and effectively. You will work with Multimedia Sales Managers, Digital Sales Specialist, and Media Executives to monitor performance and optimize campaigns.

A background in digital marketing and design is a plus. You will handle digital order entry, creative scheduling, and reporting while assisting with onboarding campaigns and maintaining strong client