DIGITAL SALES ASSISTANT - WTOC

Gray Media, Inc.; Savannah, Northern (GA, KY); Hybrid; USD 45,000 - 55,000; Full time

Job summary

The Digital Sales Assistant at WTOC-TV in Savannah, GA is a key member of the sales team, ensuring digital campaigns run smoothly and effectively. You will work with Multimedia Sales Managers, Digital Sales Specialist, and Media Executives to monitor performance and optimize campaigns.

A background in digital marketing and design is a plus. You will handle digital order entry, creative scheduling, and reporting while assisting with onboarding campaigns and maintaining strong client

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of digital media, digital marketing strategy, or client solutions.
• Proficiency with Gray systems (Wide Orbit, OMS) and major ad platforms.
• Strong communication and ability to translate technical details into client insights.
• Able to connect analytics to business outcomes.

Responsibilities

• Digital order entry with high accuracy.
• Schedule digital creative assets for campaigns.
• Execute campaigns and assist with creative development.
• Support onboarding campaigns and research.
• Monitor pacing and effectiveness of digital campaigns.
• Create digital banner ads for clients.
• Collaborate with Digital Sales Specialist and Media Executives.

Skills

Digital marketing

Communication

Data interpretation

Campaign management

Learning quickly

Education

Bachelor's degree in marketing, communications, or related field

Tools

Wide Orbit

OMS

BI tools

Google Ads

Meta Ads Manager

DSPs

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$50,000/yr.

Shift and Schedule:

Mon. - Fri. (or at the Manager's Discretion)

Job Type:

Full-Time

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About WTOC:

WTOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 20 counties in South Georgia and the South Carolina Lowcountry. WTOC is the market's dominant local station, celebrating over 73 years of excellence in news, sports, and weather reporting on-air and online. WTOC is part of Gray Media, one of the largest broadcast companies in the country.

Job Summary/Description:

The Digital Sales Assistant is a critical member of our Sales team, being on the front lines of ensuring our Digital Marketing client campaigns are running effectively and efficiently. This position works strategically with the Multimedia Sales Managers, Digital Sales Specialist, and Media Executives to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Assistant must possess a working knowledge of digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. Graphic Design experience is a plus!

The ideal candidate must be a team player, detail-oriented, creative, and able to learn new concepts quickly.

Duties/Responsibilities:

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
• Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
• Create Digital Banner Ads for our clients.
• Manage and communicate inventory sell-through percentages and avails to staff.
• Reconcile / audit 3rd party billing.
• Work closely and communicate with the Digital Sales Specialist and Media Executives.
• Other duties as assigned by the Multimedia Sales Manager and Director of Sales.

Qualifications/Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital media, digital marketing strategy, or client solutions.
• Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, and BI tools and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
• Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
• Skilled at bridging technical detail to business context to help teams position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, and collaborative.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.