Digital Campaign Specialist

GRAY MEDIA; Lansing (MI); On-site; USD 42,000 - 62,000; Full time

Job summary

WILX-TV/Gray Media is seeking a Digital Sales Assistant to join our team in Lansing. This role works with the sales staff to monitor digital campaign performance and help develop integrated marketing campaigns across social, OTT, and mobile channels.

The ideal candidate will know digital marketing strategies, be a quick learner, a strong communicator, and highly organized to meet deadlines. The position supports growth of digital revenue and client relations in a fast-paced environment.

Qualifications

• Excellent writing and communication skills.
• Proficient in Microsoft PowerPoint, Excel & Word.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Highly organized with strong willingness to take initiative.
• Detail-oriented and highly focused on accuracy.
• A real desire to understand our clients and their businesses.
• Proficient in WideOrbit Media Sales a plus.

Responsibilities

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and onboarding campaigns.
• Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Reconcile digital revenue logs and monitor the digital internet lines report.
• Work closely with and constant communication with Media Sales Executives.
• Build client proposals tailored to campaign objectives and station capabilities.
• Conduct digital research to support campaign planning and competitive analysis.
• Manage and update digital creative schedules across all campaigns.
• Monitor digital campaign pacing and performance to ensure successful and timely delivery.
• Optimize campaign creative assets to enhance performance.
• Other duties as assigned by Sales Managers.

Skills

Writing

Communication

Time management

Creativity

Organization

Attention to detail

Client understanding

WideOrbit familiarity

Tools

PowerPoint

Excel

Word

Job description

WILX-TV/Gray Media is seeking a Digital Sales Assistant to join our team in Lansing. This role works with the sales staff to monitor digital campaign performance and help develop integrated marketing campaigns across social, OTT, and mobile channels.

The ideal candidate will know digital marketing strategies, be a quick learner, a strong communicator, and highly organized to meet deadlines. The position supports growth of digital revenue and client relations in a fast-paced environment.