Campaign Specialist (Digital Ad Trafficker)

The Weather Channel; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

The Weather Channel, located in New York City, is seeking a Campaign Specialist (Digital Ad Trafficker) to assist in the management, optimization, and reporting of digital ad campaigns. This role supports the sales team with effective trafficking functions, troubleshooting, and maintaining strong relationships within the organization.

The ideal candidate holds a Bachelor's degree in Math or similar disciplines and 1-2 years of relevant experience in online advertising. Familiarity with ad systems and strong project management skills are vital.

Qualifications

• 1-2 years managing complex operational processes in online advertising or related industry.
• Familiarity with rich media vendors such as Mediamind and Pointroll.

Responsibilities

• Support sales team with launch and trafficking functions for advertisers online advertising campaigns.
• Provide QA and troubleshooting support for ad campaigns.
• Establish and maintain strong relationships within the Sales organization.

Skills

Project Management

Ad Systems Knowledge

Data Analysis

Client Relationship Management

Education

Bachelor's degree in Math, Engineering, Finance or similar

Tools

Doubleclick

MS Excel

Operative

Yieldex

Job description

Campaign Specialist (Digital Ad Trafficker)

Full-time

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com , mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly throughweather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.

The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales,persons in this role must be able to translate client needs into actionable tasks and see them through tocompletion.

Duties and Responsibilities

• Support sales team with launch and trafficking functions for advertisers online advertisingcampaigns.
• Provide QA and troubleshooting support for ad campaigns.
• Provide administrative support as necessary in the form of contract review, order entry or clientreporting.
• Establish and maintain strong relationships within the Sales organization.

Qualifications

• Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.
• 1-2 years managing complex operational processes in online advertising or related industry.
• Familiarity with ad systems and technologies including Doubleclick, Operative, Yieldex or similarsystems and technologies.
• Proficient with MS Excel.
• Knowledge of rich media vendors such as Mediamind and Pointroll.