Digital Campaign Buyer & Optimizer

BBDO Worldwide; Minneapolis (MN); On-site; USD 58,000 - 72,000; Full time

Job summary

BBDO in Minneapolis is seeking an entry- to mid-level digital media planner/buyer to translate approved plans into platform setups and assist with cross-channel campaign builds. You will coordinate assets, budgets, and tracking with partners, and perform pre-launch checks to ensure smooth launches.

You will monitor delivery and performance, suggest optimizations, and collaborate with account, creative, and analytics teams to meet client objectives.

Qualifications

• Early-career experience in digital media planning or buying—approximately 1–3 years, or relevant internship or equivalent hands‑on experience.
• A foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.
• Comfort working with campaign data and spreadsheets; experience with reporting or analytics tools is a plus.
• Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.
• Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.
• Clear written and verbal communication, a collaborative approach, and the confidence to ask questions or raise a concern early.
• A curious, analytical mindset: you look for patterns, check assumptions, and want to understand how campaign choices connect to results.
• A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.

Responsibilities

• Translate approved media plans and campaign briefs into accurate platform setups, following team direction and established processes.
• Assist with campaign builds across assigned paid search, paid social, programmatic, and other digital platforms.
• Coordinate creative assets, specifications, targeting details, budgets, dates, landing pages, and tracking requirements with the appropriate partners.
• Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; document and resolve discrepancies before launch.
• Monitor delivery, spend, pacing, and campaign health; flag risks or unexpected changes to the AMD promptly.
• Make routine adjustments within approved plans and permissions, and bring proposed optimizations to the AMD with supporting data.
• Help troubleshoot delivery and tracking issues with platform, vendor, analytics, and internal partners, escalating issues that need a decision or broader intervention.
• Maintain current campaign trackers, calendars, status notes, and records of key changes.
• Pull and organize performance data for recurring reports and client-ready materials; check figures and call out notable trends, variances, and open questions.
• Share concise, timely updates with the AMD and team, including progress, blockers, and decisions needed.
• Coordinate campaign requirements and timelines with account, creative, analytics, and media partners so work is clear and on schedule.
• Capture campaign learnings and stay current on platform changes and digital media practices, sharing relevant takeaways with the team.

Skills

Early-career digital media

Paid search basics

Data-driven

Detail-oriented

Organization & time mgmt

Clear communication

Curious & analytical mindset

Bachelor’s degree preferred

Education

Bachelor’s degree preferred

Job description

BBDO in Minneapolis is seeking an entry- to mid-level digital media planner/buyer to translate approved plans into platform setups and assist with cross-channel campaign builds. You will coordinate assets, budgets, and tracking with partners, and perform pre-launch checks to ensure smooth launches.

You will monitor delivery and performance, suggest optimizations, and collaborate with account, creative, and analytics teams to meet client objectives.