Digital Media Buyer — Campaign Architect

Interpublic; Minneapolis (MN); Hybrid; USD 58,000 - 72,000; Full time

Job summary

Omnicom Group in Minneapolis seeks a Digital Media Buyer to translate media plans into platform setups, build campaigns across paid search, social, and programmatic channels, and coordinate assets, budgets, and tracking. You will monitor delivery, adjust optimizations, and maintain trackers for client-ready reporting.

The role requires 1–3 years in digital media planning or buying, with a foundation in paid search/social/programmatic.

Qualifications

• Early-career experience in digital media planning or buying—approximately 1–3 years, or relevant internship or equivalent hands-on experience.
• Foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.
• Comfort working with campaign data and spreadsheets; experience with reporting or analytics tools is a plus.
• Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.
• Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.
• Clear written and verbal communication, a collaborative approach, and the confidence to ask questions or raise a concern early.
• A curious, analytical mindset: you look for patterns, check assumptions, and want to understand how campaign choices connect to results.
• A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.

Responsibilities

• Translate approved media plans and campaign briefs into platform setups with accurate configurations.
• Assist with campaign builds across paid search, paid social, programmatic, and other digital platforms.
• Coordinate creative assets, targeting details, budgets, dates, landing pages, and tracking requirements with partners.
• Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; resolve discrepancies before launch.
• Monitor delivery, spend, pacing, and campaign health; flag risks or changes to the AMD promptly.
• Make routine adjustments within approved plans and permissions; propose optimizations with supporting data.
• Troubleshoot delivery/tracking issues with platforms, vendors, analytics, and internal partners; escalate as needed.
• Maintain current campaign trackers, calendars, and records of key changes.
• Pull and organize performance data for recurring reports and client-ready materials; highlight trends and variances.
• Share updates with the AMD and team, including progress, blockers, and decisions needed.
• Coordinate campaign requirements and timelines with account, creative, analytics, and media partners.
• Capture campaign learnings and stay current on platform changes; share takeaways with the team.

Skills

Digital media planning

Budget management

Data analysis

Communication

Attention to detail

Organization

Education

Bachelor's degree in Advertising, Marketing, Business, Communications, or related field

Tools

Spreadsheets

Job description

Omnicom Group in Minneapolis seeks a Digital Media Buyer to translate media plans into platform setups, build campaigns across paid search, social, and programmatic channels, and coordinate assets, budgets, and tracking. You will monitor delivery, adjust optimizations, and maintain trackers for client-ready reporting.

The role requires 1–3 years in digital media planning or buying, with a foundation in paid search/social/programmatic.