Brand Media Planner: Programmatic & Strategy

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 54,000 - 62,000; Full time

Benefits offered by this job

Health insurance

401K with match

Dental coverage

Life insurance

Disability coverage

Parental leave

Paid time off (PTO)

Holidays (11)

Wellness stipend

Home office stipend

Commuter stipend

Employee stock ownership plan

Job summary

Collective Measures, Inc. is seeking a Media Planner on the Brand Media team in Minneapolis to guide the planning process across digital and traditional tactics, craft strategy, create IOs, and traffic ads with managed service partners and DSPs.

You will manage campaigns hands-on, optimize, analyze performance, and produce client-ready reporting, collaborating with vendors and internal teams in a fast-paced environment.

Qualifications

• 2+ years in media planning or buying across digital/traditional channels.
• Strong grasp of CPM, CTR, CPA, reach/frequency and optimization.
• Experience with The Trade Desk, Amazon DSP, StackAdapt preferred.
• CM360/DoubleClick knowledge preferred.
• Proficient Excel: formulas, pivot tables, charts.
• Excellent written and verbal communication skills.
• Able to manage multiple projects and deadlines.
• Data-driven, independent, analytical problem-solver.
• Able to work independently and in a team.

Responsibilities

• Assist in client strategy communication regarding digital and traditional tactics, including targeting and investment levels.
• Manage day-to-day campaign management across platforms and provide optimization recommendations.
• Draft insights for client reports with data visualization and insights.
• Provide accurate reporting metrics for client-facing deliverables.
• Lead IO creation and trafficking for digital buys and manage vendor relationships.
• Assist in trafficking for traditional media channels.
• Own building and optimization of programmatic campaigns across multiple channels.
• Ideate and implement optimization strategies for programmatic campaigns.
• Check campaigns regularly and adjust bids, audiences, and creative to improve performance.

Skills

Media planning

Programmatic

Excel

Communication

Campaign optimization

DSPs

Tools

The Trade Desk

Amazon DSP

StackAdapt

CM360/DoubleClick

Job description

Collective Measures, Inc. is seeking a Media Planner on the Brand Media team in Minneapolis to guide the planning process across digital and traditional tactics, craft strategy, create IOs, and traffic ads with managed service partners and DSPs.

You will manage campaigns hands-on, optimize, analyze performance, and produce client-ready reporting, collaborating with vendors and internal teams in a fast-paced environment.