Digital Media Buyer

Adelphi Group; Minneapolis (MN); Sur place; USD 58 000 - 72 000; Plein temps

Résumé du poste

Omnicom’s BBDO agency in Minneapolis seeks a digital media planner/buyer with 1–3 years of experience in planning or buying. You will translate plans into platform setups across paid search, paid social, and programmatic, coordinating assets, budgets, dates, landing pages, and tracking.

You will monitor delivery, optimize with data, collaborate with account and creative teams, and maintain current campaign trackers.

Qualifications

• 1–3 years in digital media planning or buying or internship with relevant hands-on experience.
• Foundational understanding of paid search, paid social, and/or programmatic media.
• Comfort with campaign data, spreadsheets, and basic analytics reporting.
• Strong attention to detail and ability to manage budgets, dates, assets, and tracking.
• Good organization, time management, and clear communication with teammates.

Responsabilités

• Plan and activate campaigns by translating approved media plans into platform setups and coordinating assets, budgets, and tracking.
• Monitor delivery, spend, pacing, and campaign health; propose data-supported optimizations.
• Troubleshoot delivery/tracking issues with platforms, vendors, and internal partners; maintain trackers and records.
• Report performance, share updates with the AMD and team, and ensure timelines stay on schedule.

Connaissances

Digital media planning

Media buying

Campaign data analysis

Attention to detail

Organization and time management

Communication and collaboration

Formation

Bachelor’s degree in Advertising, Marketing, Business, Communications, or related field

Outils

Excel

Analytics tools

Description du poste

Agency:

BBDO

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Plan and activate

• Translate approved media plans and campaign briefs into accurate platform setups, following team direction and established processes.
• Assist with campaign builds across assigned paid search, paid social, programmatic, and other digital platforms.
• Coordinate creative assets, specifications, targeting details, budgets, dates, landing pages, and tracking requirements with the appropriate partners.
• Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; document and resolve discrepancies before launch.

Monitor and improve

• Monitor delivery, spend, pacing, and campaign health; flag risks or unexpected changes to the AMD promptly.
• Make routine adjustments within approved plans and permissions, and bring proposed optimizations to the AMD with supporting data.
• Help troubleshoot delivery and tracking issues with platform, vendor, analytics, and internal partners, escalating issues that need a decision or broader intervention.
• Maintain current campaign trackers, calendars, status notes, and records of key changes.

Report and collaborate

• Pull and organize performance data for recurring reports and client-ready materials; check figures and call out notable trends, variances, and open questions.
• Share concise, timely updates with the AMD and team, including progress, blockers, and decisions needed.
• Coordinate campaign requirements and timelines with account, creative, analytics, and media partners so work is clear and on schedule.
• Capture campaign learnings and stay current on platform changes and digital media practices, sharing relevant takeaways with the team.

What You Bring

• Early-career experience in digital media planning or buying—approximately 1–3 years, or relevant internship or equivalent hands-on experience.
• A foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.
• Comfort working with campaign data and spreadsheets; experience with reporting or analytics tools is a plus.
• Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.
• Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.
• Clear written and verbal communication, a collaborative approach, and the confidence to ask questions or raise a concern early.
• A curious, analytical mindset: you look for patterns, check assumptions, and want to understand how campaign choices connect to results.
• A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.

What strong performance looks like

• Campaigns are set up accurately, launched on time, and supported by consistent quality checks.
• Pacing, performance, and potential issues are communicated clearly and early, with useful detail for the AMD to act on.
• Reports and trackers are reliable, and observations help the team learn and identify next steps.
• Platform knowledge and independence grow over time while campaign decisions remain aligned with the AMD’s direction and client objectives.

58,000-72,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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