Digital Media Buyer

Interpublic; Minneapolis (MN); Hybrid; USD 58,000 - 72,000; Full time

Job summary

Omnicom Group in Minneapolis seeks a Digital Media Buyer to translate media plans into platform setups, build campaigns across paid search, social, and programmatic channels, and coordinate assets, budgets, and tracking. You will monitor delivery, adjust optimizations, and maintain trackers for client-ready reporting.

The role requires 1–3 years in digital media planning or buying, with a foundation in paid search/social/programmatic.

Qualifications

• Early-career experience in digital media planning or buying—approximately 1–3 years, or relevant internship or equivalent hands-on experience.
• Foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.
• Comfort working with campaign data and spreadsheets; experience with reporting or analytics tools is a plus.
• Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.
• Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.
• Clear written and verbal communication, a collaborative approach, and the confidence to ask questions or raise a concern early.
• A curious, analytical mindset: you look for patterns, check assumptions, and want to understand how campaign choices connect to results.
• A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.

Responsibilities

• Translate approved media plans and campaign briefs into platform setups with accurate configurations.
• Assist with campaign builds across paid search, paid social, programmatic, and other digital platforms.
• Coordinate creative assets, targeting details, budgets, dates, landing pages, and tracking requirements with partners.
• Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; resolve discrepancies before launch.
• Monitor delivery, spend, pacing, and campaign health; flag risks or changes to the AMD promptly.
• Make routine adjustments within approved plans and permissions; propose optimizations with supporting data.
• Troubleshoot delivery/tracking issues with platforms, vendors, analytics, and internal partners; escalate as needed.
• Maintain current campaign trackers, calendars, and records of key changes.
• Pull and organize performance data for recurring reports and client-ready materials; highlight trends and variances.
• Share updates with the AMD and team, including progress, blockers, and decisions needed.
• Coordinate campaign requirements and timelines with account, creative, analytics, and media partners.
• Capture campaign learnings and stay current on platform changes; share takeaways with the team.

Skills

Digital media planning

Budget management

Data analysis

Communication

Attention to detail

Organization

Education

Bachelor's degree in Advertising, Marketing, Business, Communications, or related field

Tools

Spreadsheets

Job description

## Digital Media BuyerApply: Hybrid: Minneapolis, Minnesota, United States of America: Full time: Posted Today: R17501**Agency:**BBDO **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:**# **Plan and activate*** Translate approved media plans and campaign briefs into accurate platform setups, following team direction and established processes.* Assist with campaign builds across assigned paid search, paid social, programmatic, and other digital platforms.* Coordinate creative assets, specifications, targeting details, budgets, dates, landing pages, and tracking requirements with the appropriate partners.* Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; document and resolve discrepancies before launch.### **Monitor and improve*** Monitor delivery, spend, pacing, and campaign health; flag risks or unexpected changes to the AMD promptly.* Make routine adjustments within approved plans and permissions, and bring proposed optimizations to the AMD with supporting data.* Help troubleshoot delivery and tracking issues with platform, vendor, analytics, and internal partners, escalating issues that need a decision or broader intervention.* Maintain current campaign trackers, calendars, status notes, and records of key changes.### **Report and collaborate*** Pull and organize performance data for recurring reports and client-ready materials; check figures and call out notable trends, variances, and open questions.* Share concise, timely updates with the AMD and team, including progress, blockers, and decisions needed.* Coordinate campaign requirements and timelines with account, creative, analytics, and media partners so work is clear and on schedule.* Capture campaign learnings and stay current on platform changes and digital media practices, sharing relevant takeaways with the team.# **What You Bring*** Early-career experience in digital media planning or buying—approximately 1–3 years, or relevant internship or equivalent hands-on experience.* A foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.* Comfort working with campaign data and spreadsheets; experience with reporting or analytics tools is a plus.* Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.* Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.* Clear written and verbal communication, a collaborative approach, and the confidence to ask questions or raise a concern early.* A curious, analytical mindset: you look for patterns, check assumptions, and want to understand how campaign choices connect to results.* A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.### **What strong performance looks like*** Campaigns are set up accurately, launched on time, and supported by consistent quality checks.* Pacing, performance, and potential issues are communicated clearly and early, with useful detail for the AMD to act on.* Reports and trackers are reliable, and observations help the team learn and identify next steps.* Platform knowledge and independence grow over time while campaign decisions remain aligned with the AMD’s direction and client objectives.58,000-72,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.