Senior Media Planning & Buying Lead

BBDO Worldwide; Minneapolis (MN); Hybrid; USD 75,000 - 85,000; Full time

Job summary

BBDO Worldwide in Minneapolis seeks a curious media strategist who blends rigor with creativity to bring big ideas to life through unique placements and partnerships. This hybrid role requires a minimum of 3 days in the downtown Minneapolis office and collaboration across all agency disciplines to enhance culture and outcomes.

The role focuses on planning and buying, leading teams, and leveraging trends to deliver outstanding results for diverse clients while maintaining high standards of

Qualifications

• Bachelor’s degree in Advertising, Marketing or related field.
• 5-8 years of experience in an agency or in-house media department.
• Digital and social planning experience required; buying experience preferred.

Responsibilities

• Identify client challenges and implement strategies to meet them.
• Develop tactical recommendations aligned with campaign strategies.
• Monitor day-to-day client activities and workloads to timelines.
• Lead and/or participate in pre-planning client meetings to gather input.
• Present media plans clearly to clients; collaborate with Planners/Analysts.
• Develop and maintain relationships with media partners.
• Stay updated on media trends and emerging opportunities.
• Manage and mentor Media Planners and Analysts.
• Establish quality standards for group output and continuity.
• Lead and motivate employees using effective leadership.
• Collaborate with internal teams to create campaign synergies.

Skills

Analytical thinking

Organizational skills

Interpersonal skills

Supervisory techniques

Negotiation skills

Strategic planning

Communication

Education

Bachelor’s degree in Advertising, Marketing or related field

Tools

Strata

Nielsen

Pathmatics

MRI Simmons

GCM

Meta

Google Adwords

Google Analytics

Talkwalker

SharePoint

Excel

PowerPoint

Keynote

Job description

BBDO Worldwide in Minneapolis seeks a curious media strategist who blends rigor with creativity to bring big ideas to life through unique placements and partnerships. This hybrid role requires a minimum of 3 days in the downtown Minneapolis office and collaboration across all agency disciplines to enhance culture and outcomes.

The role focuses on planning and buying, leading teams, and leveraging trends to deliver outstanding results for diverse clients while maintaining high standards of