Media Planning and Buying (Planning)_05

BBDO Worldwide; Minneapolis (MN); Hybrid; USD 75,000 - 85,000; Full time

Job summary

BBDO Worldwide in Minneapolis seeks a curious media strategist who blends rigor with creativity to bring big ideas to life through unique placements and partnerships. This hybrid role requires a minimum of 3 days in the downtown Minneapolis office and collaboration across all agency disciplines to enhance culture and outcomes.

The role focuses on planning and buying, leading teams, and leveraging trends to deliver outstanding results for diverse clients while maintaining high standards of

Qualifications

• Bachelor’s degree in Advertising, Marketing or related field.
• 5-8 years of experience in an agency or in-house media department.
• Digital and social planning experience required; buying experience preferred.

Responsibilities

• Identify client challenges and implement strategies to meet them.
• Develop tactical recommendations aligned with campaign strategies.
• Monitor day-to-day client activities and workloads to timelines.
• Lead and/or participate in pre-planning client meetings to gather input.
• Present media plans clearly to clients; collaborate with Planners/Analysts.
• Develop and maintain relationships with media partners.
• Stay updated on media trends and emerging opportunities.
• Manage and mentor Media Planners and Analysts.
• Establish quality standards for group output and continuity.
• Lead and motivate employees using effective leadership.
• Collaborate with internal teams to create campaign synergies.

Skills

Analytical thinking

Organizational skills

Interpersonal skills

Supervisory techniques

Negotiation skills

Strategic planning

Communication

Education

Bachelor’s degree in Advertising, Marketing or related field

Tools

Strata

Nielsen

Pathmatics

MRI Simmons

GCM

Meta

Google Adwords

Google Analytics

Talkwalker

SharePoint

Excel

PowerPoint

Keynote

Job description

JOB SUMMARY

We’re looking for a curious thinker who can balance both the rigor and creativity of every media opportunity. Someone who can make big ideas come to life through interesting placements, one-of-a-kind partnerships, and who isn’t afraid to try things that have never been done before. This strategic thinker will partner with all disciplines in the agency and add to the unique, positive culture at BBDO MW.

Agency

BBDO

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

We’re looking for a curious thinker who can balance both the rigor and creativity of every media opportunity. Someone who can make big ideas come to life through interesting placements, one-of-a-kind partnerships, and who isn’t afraid to try things that have never been done before. This strategic thinker will partner with all disciplines in the agency and add to the unique, positive culture at BBDO MW.

This is a hybrid role which requires a minimum of 3 days in our downtown Minneapolis office.

Essential Job Functions

• Identify client challenges and implement strategies to meet them
• Develop tactical recommendations based on campaign strategies and designed to produce outstanding results
• Monitor day-to-day client activities and managed workloads to the established timelines
• Lead and/or participate in all pre-planning client meetings to gather input
• Use effective communication to present media plans to clients, and work with Planners and Analysts on their communication/presentation skills
• Develop and maintain effective relationships with media partners
• Stay on top of, and share knowledge with colleagues on, media trends and emerging media opportunities to encourage the best work possible
• Manage the work of Media Planners and Analysts by providing work direction and expertise
• Establish and maintain quality standards for group output to ensure continuity and consistency
• Lead and motivate employees through effective leadership techniques
• Collaborate with internal teams to create synergies across the entire campaign

Qualifications

• Bachelor’s degree in Advertising, Marketing or related field.
• 5-8 years of experience working in an agency media department or in-house media department
• Experience managing multiple clients in a variety of categories
• Digital and social planning experience required
• Exposure to planning all other media channels preferred
• Buying experience preferred

COMPETENCIES (Knowledge, Skills And Abilities) REQUIRED

• Knowledge of and proficiency in computer accessed media tools and databases (e.g. Strata, Nielsen, Pathmatics, MRI Simmons, GCM, Meta, Google Adwords, Google Analytics, Talkwalker, or other similar tools)
• Knowledge and competency in Sharepoint, Excel, PowerPoint and Keynote
• Analytical and detail-oriented; looks beyond the "what" and thinks about "why"
• Skilled in expressing complicated information clearly and succinctly both in writing and verbally
• Skilled at organizing and prioritizing work
• Skilled at interpersonal relationships and ability to interact with individuals from all areas of the industry, both internally and externally
• Skilled with supervisory techniques
• Robust negotiation skills
• Ability to present complicated media plans in a simplified form to clients
• Ability to apply strategic planning skills to the media planning process
• Flexibility to problem-solve, work under pressure, and to effectively adapt to ongoing changes

Success Factors

• Self-motivation
• High performance standards
• Positive attitude
• Ability to work independently and collaboratively

$75,000 - $85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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