Digital Adoption Lead – Change Communications

Jobtailor; Lebanon (KY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Jobtailor is seeking a seasoned Change Management professional to design and lead digital adoption strategies across enterprise platforms. You will translate complex tech rollouts into clear messages for leaders and end users, build adoption narratives with multiple stakeholders, and measure impact to sustain momentum across the Foundry.

The role requires 5–7 years in change management or related fields, with ADKAR/Prosci credentials preferred.

Qualifications

• Bachelor's degree is required.
• 5 to 7 years of experience in change management or closely related discipline.
• Demonstrated experience using communications or marketing techniques to drive user adoption of technology.
• Change management certification (ADKAR, Prosci, or similar) is a plus.
• Experience leading change communications for enterprise technology rollouts (MES, CRM, ERP, analytics platforms, AI tools).
• Track record of building and sustaining networks of change champions.
• Comfort with adoption analytics and measuring engagement, sentiment, and usage.
• Willingness to develop as a workshop facilitator with coaching support.
• Ability to read group dynamics and engage diverse audiences.
• Experience in regulated environments is a plus.
• 0-10% travel required.

Responsibilities

• Design and lead adoption strategies for new digital platforms and enterprise technology rollouts.
• Build and run internal communications campaigns using audience segmentation and storytelling.
• Translate complex rollouts into clear, human-centered messages for leaders and end users.
• Partner with Digital Innovation, site communications, and program owners to craft adoption narratives.
• Measure adoption, engagement, and sentiment; adjust campaigns accordingly.
• Leverage early wins and champion stories to sustain momentum after go-live.
• Develop a scalable change management methodology, toolkits, and templates.
• Conduct stakeholder readiness and impact analyses; identify barriers and design interventions.
• Support leaders through digital adoption and operational changes.
• Build and maintain a site-wide network of change champions.
• Collaborate with organizational design and change management PMO efforts.
• Facilitate workshops addressing business and process challenges.
• Apply problem-solving frameworks like SWOT, Six Thinking Hats, four-box analysis, and design thinking.
• Help teams challenge siloed thinking in regulated environments.
• Share effective techniques and wins across the Foundry.

Skills

Change Management

Stakeholder Analysis

Impact Analysis

User Adoption Techniques

Message Testing

Storytelling

SWOT Analysis

Design Thinking

Four-Box Analysis

Internal Brand-Building

Group Dynamics Reading

Engagement Strategies

Challenging Constrained Thinking

Curiosity

Adaptability

Education

Bachelor's degree

Change Management Certification

ADKAR

Prosci

Tools

MES

CRM

ERP

Analytics Platforms

AI Tools

Job description

• Design and lead adoption strategies for new digital platforms, tools, and enterprise technology rollouts across the Foundry, from readiness through sustained use


• Build and run internal communications campaigns using audience segmentation, message testing, storytelling, and internal brand-building


• Translate complex technical rollouts into clear, human-centered messages for leaders, champions, and end users


• Partner with the Digital Innovation team, site communications, and program owners to create consistent adoption narratives and champion voices


• Measure adoption, engagement, and sentiment and adjust campaigns based on results


• Use early wins, testimonial content, and champion stories to sustain momentum after go-live


• Build and mature the Foundry-wide change management approach during startup


• Develop change management methodology, toolkits, and templates


• Conduct stakeholder, readiness, and impact analyses; identify adoption barriers and design interventions


• Support leaders through digital adoption and operational changes


• Build and maintain a site-wide network of change champions


• Partner with organizational design and change management PMO efforts


• Support and eventually lead facilitated workshops addressing business and process challenges


• Learn and apply structured problem-solving frameworks such as SWOT, Six Thinking Hats, four-box analysis, and design thinking


• Help teams challenge constrained or siloed thinking in a regulated environment


• Share effective techniques and wins across the Foundry

Requirements

• Bachelor's degree


• 5 to 7 years of experience in change management, change communications, digital adoption, technology adoption, internal communications, or a closely related discipline


• Demonstrated experience using communications or marketing techniques to drive user adoption of technology or new ways of working


• Change management certification (ADKAR, Prosci, or similar) is a plus


• Experience leading change communications for enterprise technology rollouts (MES, CRM, ERP, analytics platforms, AI tools) is a plus


• Track record of building and sustaining networks of change champions


• Comfort with adoption analytics, including measuring engagement, sentiment, and usage as leading indicators


• Curiosity about structured innovation and facilitation methods; willingness to develop as a workshop facilitator with coaching support


• Ability to read group dynamics in real time and adjust communications approach to keep diverse audiences engaged


• Ability to challenge constrained thinking, particularly in regulated environments


• Experience with assessments such as DISC, Insights, or Herrmann Brain is a plus


• Broad, cross-industry perspective is valued; pharma, healthcare, or regulated-industry background is a nice to have but not required


• Comfort operating in an ambiguous startup environment and shaping the role as the organization's needs evolve


• 0-10% travel required

Core Competencies

Demonstrates expertise in change management and digital adoption strategies, utilizing effective communication techniques to drive user engagement and sustain momentum in technology rollouts. Proficient in measuring adoption metrics and facilitating workshops to address business challenges in a dynamic environment.

Highest-signal resume keywords

• Change Management


• Digital Adoption


• Change Communications


• Adoption Analytics


• Workshop Facilitation

Hard Skills

• Change Management Methodology


• Stakeholder Analysis


• Impact Analysis


• User Adoption Techniques


• Message Testing


• Storytelling


• SWOT Analysis


• Design Thinking


• Four-Box Analysis


• Internal Brand-Building

Soft Skills

• Curiosity


• Adaptability


• Group Dynamics Reading


• Engagement Strategies


• Challenging Constrained Thinking

Certifications & Qualifications

• Change Management Certification


• ADKAR


• Prosci

Industry Keywords

• Digital Platforms


• Internal Communications


• Change Champions


• Regulated Environment


• Pharma


• Healthcare

Tools & Technologies

• MES


• CRM


• ERP


• Analytics Platforms


• AI Tools