Digital Acquisition Marketing Lead (Hybrid)

Comunidade Metodista; Richmond (VA); Hybrid; USD 133,000 - 152,000; Full time

Job summary

Capital One is seeking a Digital Acquisitions Marketing Manager for Click-Based Outbound in a hybrid role based in Richmond, VA. You will lead an in-house team managing display campaigns and drive channel strategy across Google Demand Gen, Yahoo Mail, and pilots for new channels.

Experience in paid email advertising and performance marketing is essential. The role emphasizes building roadmaps, optimizing campaigns, and collaborating across brands, customer experience, compliance, and legal to

Qualifications

• Bachelor’s Degree or Military Experience is required.
• 4+ years planning, implementing and managing outbound marketing campaigns.
• 2+ years in people management.
• 1+ year in project management.

Responsibilities

• Lead, train and manage a team to build and execute display campaigns and launch additional digital marketing channels.
• Serve as SME in digital direct response marketing with knowledge of campaign settings and optimization techniques.
• Stay abreast of industry trends and technologies, bets on new channel opportunities.
• Develop and execute channel roadmaps including audience expansions, creative experiments, and landing page testing.
• Collaborate with internal partners to develop digital strategies for product launches and tests.
• Craft the channel’s creative strategy and produce digital ads.
• Oversee daily management of display campaigns from planning to reporting and optimization.
• Partner with analytics to track performance and report campaign effectiveness.
• Manage partner relationships with Google, Yahoo and other vendors.

Skills

Outbound marketing

Team management

Project management

Display marketing

Campaign optimization

Education

Bachelor’s Degree or Military Experience

Tools

Google Ads

Yahoo Mail

Campaign analytics tools

Job description

Capital One is seeking a Digital Acquisitions Marketing Manager for Click-Based Outbound in a hybrid role based in Richmond, VA. You will lead an in-house team managing display campaigns and drive channel strategy across Google Demand Gen, Yahoo Mail, and pilots for new channels.

Experience in paid email advertising and performance marketing is essential. The role emphasizes building roadmaps, optimizing campaigns, and collaborating across brands, customer experience, compliance, and legal to