Digital Account Executive - Rapid City

Michels Communications Corporation; Sioux Falls (SD); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Base salary plus commission

Strong earning potential

Opportunity for growth

Job summary

Michels Communications Corporation in Sioux Falls, SD is seeking an Account Executive to drive growth in digital and print marketing divisions. This role focuses on generating quality leads and measurable revenue via integrated marketing solutions. Candidates should possess 2-5 years of experience in sales or marketing, excellent communication skills, and the ability to manage multiple projects. A competitive compensation package includes a base salary plus commission and opportunities for advancement within a growing company.

Qualifications

• 2–5+ years of experience in sales, marketing, or business development.
• Strong communication and relationship-building skills.
• Ability to confidently present strategies and close business.
• Self-motivated with a results-driven mindset.
• Ability to manage multiple clients and opportunities simultaneously.

Responsibilities

• Identify and pursue new marketing partnerships across both print and digital.
• Prospect and build relationships with local and regional businesses.
• Schedule and lead meetings with business owners.
• Ensure campaigns align with strategy and performance expectations.
• Meet or exceed monthly and annual revenue targets.

Skills

Digital and print sales expertise

Strategic thinking and marketing consultation

Understanding of paid media platforms (Google, Meta, OTT)

Pipeline and CRM management

Negotiation and closing

Time management and organization

Communication and presentation skills

Job description

Position Overview

Michels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions.

This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions.

You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.

Solutions

• Google Search
• Google Local Service Ads (LSA)
• Google Performance Max (PMax)
• Display & Retargeting
• Streaming TV (Hulu & OTT platforms)
• Paid Social (Meta platforms)
• Print Advertising across Michels publications

The ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes.

Key Responsibilities

Business Development

• Identify and pursue new marketing partnerships across both print and digital
• Prospect and build relationships with local and regional businesses
• Schedule and lead meetings with business owners and decision-makersPresent integrated marketing strategies focused on awareness, lead generation, and ROI

Marketing Strategy Consultation

Understand client business models, goals, and customer value.

• High-intent digital platforms (Google Search, LSA, PMax)
• Retargeting and paid social campaigns
• Streaming/OTT platforms like Hulu
• Print publications for brand awareness and market positioning

Educate clients on the relationship between brand awareness and lead generation.

Align budget, targeting, messaging, and media mix with business goals.

Account Management

• Build and maintain long‑term client relationships
• Act as the primary point of contact for both print and digital clients
• Ensure campaigns are aligned with strategy and performance expectations
• Provide ongoing communication, insights, and recommendations

Campaign Coordination

• Collaborate with internal digital strategists, designers, and editorial teams
• Ensure landing pages, creative, and messaging align across all channels
• Help guide optimization based on performance data (GA4, conversion tracking, etc.)
• Communicate updates, adjustments, and results to clients

Sales Planning & Goal Achievement

• Meet or exceed monthly and annual revenue targets across print and digital
• Maintain an active pipeline of prospects and opportunities
• Track activity, proposals, and closed business within CRM
• Consistently follow up and move opportunities forward

Community & Market Presence

• Represent Michels Communications in the Rapid City, SD business community
• Attend networking events and industry functions
• Build relationships that lead to long‑term partnerships

Qualifications

Required

• 2–5+ years of experience in sales, marketing, or business development
• Strong communication and relationship‑building skills
• Ability to confidently present strategies and close business
• Self‑motivated with a results‑driven mindset
• Ability to manage multiple clients and opportunities simultaneously

Preferred

• Experience in digital marketing, media sales, or advertising
• Familiarity with Google Ads, paid social, or print media
• Understanding of conversion tracking, lead generation, and ROI
• Existing relationships within the local business community

Key Skills

• Digital and print sales expertise
• Strategic thinking and marketing consultation
• Understanding of paid media platforms (Google, Meta, OTT)
• Brand awareness vs. lead generation strategy
• Pipeline and CRM management
• Negotiation and closing
• Time management and organization
• Communication and presentation skills

Personal Attributes

The ideal candidate is:

• Competitive and performance‑driven
• Entrepreneurial and self‑motivated
• Comfortable advising business owners on marketing strategy
• Focused on outcomes, not activity
• Organized and accountable
• Driven to continuously improve and learn

Compensation & Opportunity

This role offers a competitive compensation structure, including:

• Base salary + commission
• Strong earning potential tied to performance across print and digital revenue
• Opportunity to grow within a rapidly expanding media and marketing company

About Michels Communications Corporation

Michels Communications Corporation is a Rapid City, SD‑based media and marketing company specializing in integrated advertising solutions across both print and digital platforms.

We partner with businesses to deliver conversion‑focused marketing strategies—leveraging Google, social media, streaming TV, and high‑impact print publications—to drive real, measurable growth.

Our Approach

• More qualified leads.
• Stronger brand presence.
• Better results.