Account Executive

Gannett; Grand Rapids (MI); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Comprehensive Health benefits

Unlimited vacation

401K plan

Intensive onboarding training

Job summary

Gannett is hiring an Account Executive - Digital Marketing and Advertising in the Grand Rapids area. This role focuses on developing client relationships and delivering marketing solutions, utilizing the best services available. Responsibilities include pursuing new business, developing marketing plans, and managing client relationships. Candidates must have a background in B2B sales and digital marketing, excellent communication skills, and a competitive spirit. A generous compensation package with a base salary of $45,000 to $50,000 plus uncapped commission is offered.

Qualifications

• 1+ years of experience in high acquisition, consultative B2B Sales role.
• Ability to simplify complex issues and solve problems.
• Valid driver's license and reliable transportation required.

Responsibilities

• Build relationships with local businesses for advertising and marketing.
• Pursue and close new business opportunities.
• Develop integrated marketing plans using USA TODAY NETWORK resources.

Skills

Digital Marketing proficiency

B2B Sales experience

Communication skills

Presentation skills

MS Office Suite proficiency

Education

College degree or equivalent work experience

Tools

Salesforce

Google AdWords

Google Analytics

Job description

Job Title: Account Executive - Digital Marketing and Advertising
Industry: Media/Advertising

Market: Holland, MI or Grand Rapids, MI area

Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation and more

LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, including a full service, internal digital agency, tools to provide data and insights, a winning work culture that you can help make even better, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results.

If you excel at building new client relationships, and if you are results‑driven, competitive and money‑motivated, this could be a great opportunity.

As a LocaliQ Account Executive, you’ll partner with clients to provide a broad set of solutions to include:

• Build Their Presence: Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented Reality

As a Marketing Solutions Account Executive, you’ll:

• Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
• Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
• Help businesses maximize their online presence with a custom approach to digital marketing
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

What you need to do to be successful in this role:

• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever‑changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• You will identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in‑person
• Conduct face‑to‑face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long‑term sustained success
• Conduct client check‑ins, upsell/cross‑sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

What you bring to the table:

• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 1+ years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience.
• A problem solver who thrives on challenges and can simplify complex issues.
• Possesses a competitive nature and a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.
• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 4‑week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous MTO Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace

LOCALiQ

The annualized base salary for this role will range between $45,000 and $50,000. Uncapped commission with accelerators. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.