Developer Platform Growth & Partnerships Lead

Okta; San Francisco (CA); On-site; USD 120,000 - 165,000; Full time

Job summary

Okta is seeking a Developer Platform Partner Marketing Manager in the San Francisco Bay Area to source and manage strategic developer platform partnerships and co‑marketing campaigns with leaders like Vercel, Replit, Lovable, and others. You will build pipelines, drive joint GTM, and shape developer narratives.

You will collaborate with Product, Engineering, Developer Relations, Startups and Marketing to turn integrations into developer‑first value, measure ROI, and influence the product roadmap

Qualifications

• 3–5 years in partner marketing, developer marketing, or technical product with partnerships.
• Ability to source and close cold partnerships, not just manage inbound.
• Strong cross-functional influence; drive product priorities with partners.
• Technical fluency to evaluate integration complexity and roadmap tradeoffs.
• Proven success running joint go-to-market campaigns with external partners.
• Storytelling to translate technical features into developer-first value.
• Experience supporting event marketing (meetups, conferences, sponsorships).
• Data-driven mindset with campaign measurement and optimization.
• Deep understanding of how developers discover and adopt new tools.

Responsibilities

• Proactively identify, source, and cold‑outreach high‑potential developer platform partners and serve as their primary contact.
• Evaluate how prospective partners fit our integration ecosystem and strategize on activation.
• Influence internally and externally to prioritize partner work on the roadmap.
• Lead co‑marketing campaigns with Dev Partners, from 0‑1 design to end‑to‑end execution and tracking.
• Drive event presence with partners, including hackathons, conferences, webinars, and demos.
• Collaborate with Product and Advocacy to translate integrations into developer narratives (blogs, landing pages, videos).
• Align with Demand Gen for developer‑first positioning in enterprise campaigns.
• Track KPIs such as signups, activations, and engagement to measure ROI.

Skills

Partner marketing

Developer marketing

Cross-functional influence

Go-to-market campaigns

Storytelling

Event marketing

Data-driven

Developer tools knowledge

Education

Bachelor's degree in Marketing or Communications

Job description

Okta is seeking a Developer Platform Partner Marketing Manager in the San Francisco Bay Area to source and manage strategic developer platform partnerships and co‑marketing campaigns with leaders like Vercel, Replit, Lovable, and others. You will build pipelines, drive joint GTM, and shape developer narratives.

You will collaborate with Product, Engineering, Developer Relations, Startups and Marketing to turn integrations into developer‑first value, measure ROI, and influence the product roadmap