Developer Platform Partnership Marketing Manager

Okta; San Francisco (CA); On-site; USD 120,000 - 165,000; Full time

Job summary

Okta is seeking a Developer Platform Partner Marketing Manager in the San Francisco Bay Area to source and manage strategic developer platform partnerships and co‑marketing campaigns with leaders like Vercel, Replit, Lovable, and others. You will build pipelines, drive joint GTM, and shape developer narratives.

You will collaborate with Product, Engineering, Developer Relations, Startups and Marketing to turn integrations into developer‑first value, measure ROI, and influence the product roadmap

Qualifications

• 3–5 years in partner marketing, developer marketing, or technical product with partnerships.
• Ability to source and close cold partnerships, not just manage inbound.
• Strong cross-functional influence; drive product priorities with partners.
• Technical fluency to evaluate integration complexity and roadmap tradeoffs.
• Proven success running joint go-to-market campaigns with external partners.
• Storytelling to translate technical features into developer-first value.
• Experience supporting event marketing (meetups, conferences, sponsorships).
• Data-driven mindset with campaign measurement and optimization.
• Deep understanding of how developers discover and adopt new tools.

Responsibilities

• Proactively identify, source, and cold‑outreach high‑potential developer platform partners and serve as their primary contact.
• Evaluate how prospective partners fit our integration ecosystem and strategize on activation.
• Influence internally and externally to prioritize partner work on the roadmap.
• Lead co‑marketing campaigns with Dev Partners, from 0‑1 design to end‑to‑end execution and tracking.
• Drive event presence with partners, including hackathons, conferences, webinars, and demos.
• Collaborate with Product and Advocacy to translate integrations into developer narratives (blogs, landing pages, videos).
• Align with Demand Gen for developer‑first positioning in enterprise campaigns.
• Track KPIs such as signups, activations, and engagement to measure ROI.

Skills

Partner marketing

Developer marketing

Cross-functional influence

Go-to-market campaigns

Storytelling

Event marketing

Data-driven

Developer tools knowledge

Education

Bachelor's degree in Marketing or Communications

Job description

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real‑world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career‑defining work. We're all in on this mission. If you are too, let's talk.

Auth0 is an easy‑to‑implement authentication and authorization platform designed by developers for developers. We make applications' login boxes safe, secure, and seamless for anyone logging in.

As a Developer Platform Partner (DPP) Marketing Manager, you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0‑1 with product, and co‑marketing campaigns with leading developer platforms like Vercel, Netlify, Replit, Lovable, Cloudflare and others. You will help ensure Auth0 shows up in the ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events.

You’ll work cross‑functionally with Product, Engineering, Developer Relations, Startups and Marketing teams, as well as with external partner teams. This role is ideal for someone who deeply understands the AI dev tools landscape, thrives on building successful partnerships, and is passionate about creating technical marketing that resonates with developers and the community.

Key Responsibilities

• Proactively identify, source, and cold‑outreach high‑potential developer platform partners (Replit, Lovable, Vercel, Bolt, Builder.io) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
• Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
• Influence internally and externally without formal authority—advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
• Lead co‑marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0‑1, executing end‑to‑end, and tracking success.
• Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third‑party events.
• Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
• Align with Demand Gen to ensure developer‑first positioning in enterprise campaigns.
• Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.

Qualifications

Required:

• 3‑5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
• Demonstrated ability to source and close cold partnerships—not just manage warm inbound relationships.
• Strong cross‑functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority.
• Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
• Proven success running joint go‑to‑market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
• Strong storytelling ability to translate technical features into developer‑first value propositions.
• Experience supporting event marketing (meetups, hackathons, conference sponsorships).
• Data‑driven mindset with experience measuring campaign performance and iterating.
• Deep understanding of how developers discover, evaluate, and adopt new tools.

Preferred:

• Hands‑on familiarity with the modern AI developer tooling ecosystem—platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
• Experience with AI‑native or vibe‑coding platforms (V0, Lovable, Cursor, or similar).
• Prior experience in a fast‑paced environment (startup, SaaS, or open‑source ecosystem).
• Bachelor’s degree in Marketing, Communications, or a related field.

Salary and Benefits

Below is the annual base salary range for candidates located in the San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $120,000 — $165,000 USD.

The Okta Experience

• Supporting Your Well‑Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in‑person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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