Developer GTM Lead - AI-Driven PLG & Tech Marketing

FullStory; United States; Remote; USD 150.000 - 165.000; Vollzeit

Zusammenfassung

FullStory is seeking a Technical Product Marketing Manager, Developer GTM, to make FullStory the default tool for developers. You will own messaging, GTM strategy, launch plans, and enablement with Product, Engineering, Sales, and Marketing to help developers realize value quickly.

In a typical day you’ll design AI-native GTM workflows, craft developer-focused messaging and docs, drive PLG onboarding and activation, and partner across teams to improve signup and adoption metrics.

Qualifikationen

• Proven track record marketing to developers or technical audiences with public tech content.
• Hands-on AI-native workflow mastery using AI coding tools and automation.
• Success in PLG conversion loops, self-serve onboarding, and feature adoption.
• Technical storytelling with a portfolio of self-authored assets.

Aufgaben

• Build and scale AI-native GTM workflows to accelerate developer content production.
• Architect developer messaging and translate telemetry into clear docs and guides.
• Serve as outbound technical voice across social channels and developer events.
• Design PLG experiments to optimize onboarding and feature adoption.

Kenntnisse

Developer marketing

AI-native workflows

PLG optimization

Technical storytelling

Tools

Cursor

Copilot

LLM platforms

Jobbeschreibung

FullStory is seeking a Technical Product Marketing Manager, Developer GTM, to make FullStory the default tool for developers. You will own messaging, GTM strategy, launch plans, and enablement with Product, Engineering, Sales, and Marketing to help developers realize value quickly.

In a typical day you’ll design AI-native GTM workflows, craft developer-focused messaging and docs, drive PLG onboarding and activation, and partner across teams to improve signup and adoption metrics.