Technical Product Marketing Manager

FullStory; United States; À distance; USD 150 000 - 165 000; Plein temps

Résumé du poste

FullStory is seeking a Technical Product Marketing Manager, Developer GTM, to make FullStory the default tool for developers. You will own messaging, GTM strategy, launch plans, and enablement with Product, Engineering, Sales, and Marketing to help developers realize value quickly.

In a typical day you’ll design AI-native GTM workflows, craft developer-focused messaging and docs, drive PLG onboarding and activation, and partner across teams to improve signup and adoption metrics.

Qualifications

• Proven track record marketing to developers or technical audiences with public tech content.
• Hands-on AI-native workflow mastery using AI coding tools and automation.
• Success in PLG conversion loops, self-serve onboarding, and feature adoption.
• Technical storytelling with a portfolio of self-authored assets.

Responsabilités

• Build and scale AI-native GTM workflows to accelerate developer content production.
• Architect developer messaging and translate telemetry into clear docs and guides.
• Serve as outbound technical voice across social channels and developer events.
• Design PLG experiments to optimize onboarding and feature adoption.

Connaissances

Developer marketing

AI-native workflows

PLG optimization

Technical storytelling

Outils

Cursor

Copilot

LLM platforms

Description du poste

As our Technical Product Marketing Manager, Developer GTM, you will own making Fullstory a default tool for developers. Reporting to the VP of Product Marketing, you will become a leading outbound voice to developers, and you will help engineers achieve quick and lasting value via product-led growth.You will do the things that product marketers normally do, including messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will do this via working closely with Product, Engineering, Sales, and Marketing teams to help developers understand the value of Fullstory’s platform.

In a typical day, you might:

• Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
• Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
• Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
• Design and execute PLG growth experiments, optimizing developer onboarding from the moment they paste a snippet into their codebase to achieving high-value feature adoption.
• Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
• Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the broader PMM team.

What we are looking for:

• Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
• AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools.
• Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
• Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex concepts.

The base salary for this position ranges between $150,000 - $165,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications.

This role is also eligible for a discretionary bonus of up to 15% of base salary, contingent upon Fullstory meeting its performance targets.

About Fullstory

Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences. Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions. It makes every customer experience smoother and more personalized and empowe