Developer Growth Marketing Lead

Socure; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Socure is seeking a Developer Marketing Lead to own how we engage developers and technical buyers—from API calls to full integrations.

You'll bridge Product, Engineering, and the field, shaping messaging, campaigns, and content that drive pipeline while translating AI-driven identity capabilities into credible technical storytelling. This role is hands-on and strategic, requiring collaboration across teams and a strong metrics mindset.

Qualifications

• 6–8 years of B2B marketing experience, including developer or API-focused programs.
• Proven ability to generate pipeline and drive product adoption through technical GTM motions.
• Ability to translate AI/data-centric technology into clear narratives for engineers.
• Experience partnering with product and engineering and influencing stakeholders.
• Analytical, with history linking programs to activation, pipeline and retention.

Responsibilities

• Define and execute a developer marketing strategy across API and platform products.
• Develop ICPs, value props, use cases, and competitive positioning for engineers.
• Create enablement content: guides, decks, API playbooks, sandboxes, ROI tools.
• Lead campaigns to generate pipeline from technical audiences and product-led growth.
• Partner with RevOps to measure funnel and drive developer activation.
• Collaborate with Product, Eng, Sales, DevRel, and Marketing to align positioning.

Skills

Developer marketing

B2B marketing

Content strategy

API/platform marketing

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

API documentation

SDKs

Developer portals

Job description

Socure is seeking a Developer Marketing Lead to own how we engage developers and technical buyers—from API calls to full integrations.

You'll bridge Product, Engineering, and the field, shaping messaging, campaigns, and content that drive pipeline while translating AI-driven identity capabilities into credible technical storytelling. This role is hands-on and strategic, requiring collaboration across teams and a strong metrics mindset.