Developer-Focused API Marketing Manager

You.com; San Francisco (CA); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Hubs in SF/NYC

Flexible PTO

100% health insurance

12 weeks parental leave

401k with 3% match

$500 work-from-home stipend

Technology stipend

Health & Wellness Allowance

Collaboration with AI researchers

Job summary

You.com is seeking a Technical Product Marketing Manager to shape how developers discover and adopt our web search APIs. You will bridge product, DevRel, and marketing to turn technical differentiation into developer awareness and inbound pipeline.

Reporting to the CPO, you’ll own the developer narrative, produce technical content, and build a presence in the AI developer community through tutorials, benchmarks, and co-marketing with partners.

Qualifications

• Shipped technical artifacts that generated measurable inbound or community engagement.
• Deep understanding of the developer evaluation loop for APIs: how developers discover, trial, and commit to infrastructure.
• Active presence on X and LinkedIn with a technical audience.
• Active GitHub presence.
• Experience working alongside or within a partnerships motion, producing content and assets that support partner relationships.
• Strong writing skills for technical audiences; can explain tradeoffs clearly without over-simplifying.
• Data-driven approach to content prioritization: knows which outputs to double down on and which to cut.
• Background as a developer, technical PM, or DevRel engineer; has built with APIs and understands what friction actually feels like.
• Experience in AI infrastructure, developer tools, or API-first companies strongly preferred.
• 20K+ followers across developer or AI-focused platforms is a plus.

Responsibilities

• Own developer awareness across the full funnel: from first exposure on X or HN to first API call to production deployment
• Produce technical content that earns trust: benchmark analyses, integration tutorials, launch posts, and comparison guides written for an engineering audience
• Build and maintain a presence in the AI developer community on X, LinkedIn, and GitHub, engaging authentically and driving visibility to You.com's technical differentiation
• Execute co-marketing deliverables with customers and partners: joint blog posts, demos, co-branded tutorials, and social amplification
• Translate product launches into developer narratives with clear proof points and concrete use cases
• Work with our DevRel team to develop demo repos, example workflows, and integration guides that reduce time-to-first-call
• Instrument the developer funnel and use data to identify where awareness or activation breaks down
• Represent You.com at AI developer conferences, workshops, and community events

Skills

Shipped technical artifacts

API evaluation loop

Presence on X/LinkedIn

GitHub presence

Partnership content/assets

Technical writing

Content prioritization

Developer/Tech PM/DevRel background

AI infra/DevTools/API-first

20K+ followers

Job description

You.com is seeking a Technical Product Marketing Manager to shape how developers discover and adopt our web search APIs. You will bridge product, DevRel, and marketing to turn technical differentiation into developer awareness and inbound pipeline.

Reporting to the CPO, you’ll own the developer narrative, produce technical content, and build a presence in the AI developer community through tutorials, benchmarks, and co-marketing with partners.