Demand Generation Specialist

ReliaQuest, LLC; Tampa (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Generous Paid Time Off

Tuition and certification reimursement

Medical, dental and vision coverage

Free lunch on Fridays

Training & leadership development

Job summary

ReliaQuest, LLC is seeking a Demand Generation Specialist in Tampa, FL to drive pipeline and revenue through end-to-end campaign execution across paid media, email, web and events.

You'll partner with creative and web teams to build assets, run analytics, and train junior members of the team, while maintaining a growth mindset and cross-channel expertise.

Qualifications

• 2+ years of B2B marketing experience with full-funnel understanding.
• Experience planning, executing and optimizing multi-channel campaigns.
• Familiarity with Marketo, Salesforce and analytics platforms.

Responsibilities

• Own campaign execution end-to-end from launch through optimization and reporting.
• Manage paid campaigns across LinkedIn Ads, Google Ads, Microsoft Ads and display.
• Build audiences using intent signals and ABM tools; run retargeting programs.
• Collaborate with creative and web teams to build assets and landing pages.
• Plan and execute email campaigns in Marketo; promote webinars and events.
• Analyze data in Google Analytics, Salesforce and Marketo; build performance reports.
• Train and support junior team members; align campaigns with revenue goals.

Skills

B2B marketing fundamentals

Campaign management

Growth mindset

Cross-channel execution

Education

Marketing certifications

Tools

Marketo

Salesforce

Google Analytics

ABM tools (ZoomInfo)

Job description

Demand Generation Specialist page is loaded## Demand Generation Specialistlocations: Tampa, FLposted on: Posted Yesterdayjob requisition id: R15225**Why it's worth it:**The Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey - from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. You'll partner with our creative and web teams to build and test what goes to market, use data to decide what comes next, and help train and support junior members of the team.This role is built for someone with a growth mindset. You won't be expected to be an expert in every channel from the start, but show a proven ability to pick things up quickly and a strong understanding of core B2B marketing fundamentals. If you're ready to take on more ownership, this is your chance to take the next step in your career.**The everyday hustle:*** Own campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business* Manage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking performance against budget and goals* Build audiences using intent signals and ABM tools (e.g., ZoomInfo), and run retargeting programs* Partner with the creative team to build ads, then test and iterate based on performance* Partner with the web team to build landing pages that convert, and contribute to SEO and answer engine optimization (AEO) efforts* Plan and execute email campaigns in Marketo* Promote webinars, democasts, and in-person events through paid, email, and other digital channels* Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo, and build reporting that shows what's driving results* Help train and support more junior team members* Partner across teams to align campaigns with broader business and revenue goals* 2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing* A quick learner: A track record of picking up new channels, tools, and skills fast* Range and flexibility: comfortable working across channels and stepping in wherever a campaign needs you* Analytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions* A working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited* Exposure to analytics platforms (e.g., Google Analytics)* A creative mindset: curiosity about audiences, messaging, and what truly drives results* Strong communication skills and a willingness to teach what you know* An accountable, adaptable approach to managing multiple priorities in a fast-paced, deadline-driven environment* Experience with CTV (connected TV) and linear TV placements* Experience with large media buys, including out-of-home (OOH) and regional takeovers to promote events* Relevant marketing or platform certifications**Who We Are**ReliaQuest is one of the largest and fastest-growing AI cybersecurity companies in the world, solving one of the greatest technical challenges of our generation. Our Agentic AI security operations platform, GreyMatter, helps security teams detect, contain, investigate and respond to cyber threats in less than 5 minutes. With industry-leading AI technology and over 80 patents making up the GreyMatter platform, ReliaQuest Makes Security Possible for thousands of the most trusted enterprise brands in the world.**World-Class Benefits**To make security possible for our customers, it starts with our commitment to our people. We inspire every individual to be the best that they can be and provide the tools necessary to get there. ReliaQuest isn't a job, it's a calling under-pinned by a growth mindset. We provide training starting on day one - aligned to professional, technical, leadership advancement and complemented by ongoing mindset coaching.- Generous Paid Time Off plan- Competitive compensation plans- Tuition and certification reimbursement- Employer supplemented medical, dental, and vision coverage- In-depth technical and leadership training to assist with career advancement- Additional mental and physical wellness benefits- Free lunch on Fridays!ReliaQuest is an equal opportunity employer. ReliaQuest is a drug-free workplace.