Demand Generation Specialist

ReliaQuest, LLC; United States; Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Competitive compensation

Tuition reimbursement

Medical, dental, and vision coverage

Tech and leadership training

Wellness benefits

Free lunch Fridays

Job summary

ReliaQuest, LLC is seeking a Demand Generation Specialist to plan, execute, and optimize campaigns across the buyer journey to drive pipeline and revenue growth. The role spans paid media, email, web, SEO/AEO, webinars, demos, and events, partnering with creative and web teams to test what goes to market.

You will own end-to-end campaign execution, build audiences, manage budgets, and analyze results in Google Analytics, Salesforce, and Marketo.

Qualifications

• 2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing.
• Able to quickly learn new channels, tools, and skills.
• Comfortable working across channels and stepping in wherever a campaign needs you.
• Analytical and technically minded; able to build reports and use metrics to guide decisions.
• Experience with marketing automation (Marketo), CRM (Salesforce), and attribution.
• Exposure to analytics platforms (Google Analytics).
• Creative mindset; curious about audiences and messaging.
• Strong communication and willingness to teach others.
• Accountable and adaptable with multiple priorities in a fast-paced environment.

Responsibilities

• Own campaign execution end-to-end, from launch to reporting.
• Manage paid campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, and display.
• Build audiences using intent signals and ABM tools; run retargeting programs.
• Partner with creative team to build ads and iterate based on performance.
• Partner with the web team to build landing pages that convert; contribute to SEO/AEO.
• Plan and execute email campaigns in Marketo.
• Promote webinars, democasts, and in-person events.
• Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo; build reporting.
• Train and support junior team members.
• Align campaigns with broader business and revenue goals.

Skills

B2B marketing experience

Full-funnel marketing

Analytical thinking

Strong communication

Creative mindset

Tools

Marketo

Salesforce

Google Analytics

Job description

Why it's worth it:

The Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey — from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. You'll partner with our creative and web teams to build and test what goes to market, use data to decide what comes next, and help train and support junior members of the team. This role is built for someone with a growth mindset. You won't be expected to be an expert in every channel from the start, but show a proven ability to pick things up quickly and a strong understanding of core B2B marketing fundamentals. If you're ready to take on more ownership, this is your chance to take the next step in your career.

The everyday hustle:

Own campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business

Manage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking performance against budget and goals

Build audiences using intent signals and ABM tools (e.g., ZoomInfo), and run retargeting programs

Partner with the creative team to build ads, then test and iterate based on performance

Partner with the web team to build landing pages that convert, and contribute to SEO and answer engine optimization (AEO) efforts

Plan and execute email campaigns in Marketo

Promote webinars, democasts, and in-person events through paid, email, and other digital channels

Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo, and build reporting that shows what's driving results

Help train and support more junior team members

Partner across teams to align campaigns with broader business and revenue goals

Do you have what it takes?

2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing

A quick learner: A track record of picking up new channels, tools, and skills fast

Range and flexibility: comfortable working across channels and stepping in wherever a campaign needs you

Analytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions

A working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited

Exposure to analytics platforms (e.g., Google Analytics)

A creative mindset: curiosity about audiences, messaging, and what truly drives results

Strong communication skills and a willingness to teach what you know

An accountable, adaptable approach to managing multiple priorities in a fast-paced, deadline-driven environment

What makes you uncommon?

• Experience with CTV (connected TV) and linear TV placements
• Experience with large media buys, including out-of-home (OOH) and regional takeovers to promote events
• Relevant marketing or platform certifications

Who We Are

ReliaQuest is one of the largest and fastest-growing AI cybersecurity companies in the world, solving one of the greatest technical challenges of our generation. Our Agentic AI security operations platform, GreyMatter, helps security teams detect, contain, investigate and respond to cyber threats in less than 5 minutes. With industry-leading AI technology and over 80 patents making up the GreyMatter platform, ReliaQuest Makes Security Possible for thousands of the most trusted enterprise brands in the world.

World-Class Benefits

• Generous Paid Time Off plan
• Competitive compensation plans
• Tuition and certification reimbursement
• Employer supplemented medical, dental, and vision coverage
• In-depth technical and leadership training to assist with career advancement
• Additional mental and physical wellness benefits
• Free lunch on Fridays!

ReliaQuest is an equal opportunity employer. ReliaQuest is a drug-free workplace.