Demand Generation Manager

ReliaQuest, LLC; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO

Tuition reimbursement

Medical/dental/vision

Training & development

Wellness benefits

Free lunch Fridays

Job summary

ReliaQuest, LLC is seeking an energetic Demand Generation Manager to lead a team of specialists and drive revenue growth through integrated campaigns. You will own the demand generation plan, manage budgets, and ensure alignment with sales and other functions.

The role requires strong full-funnel experience, prior mentoring of juniors, and proficiency with Marketo, Salesforce, and ABM tools. You will report on campaign performance and optimize based on data in a fast-paced environment.

Qualifications

• 4+ years of B2B marketing experience with strong full-funnel demand generation skills.
• Experience leading or mentoring others and helping junior marketers grow.
• Strategic thinker who can set direction and prioritize trade-offs.
• Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution.

Responsibilities

• Build and own the demand generation plan - quarterly goals, channel mix, and budget allocation.
• Manage and develop Demand Generation Specialists: set priorities, review work, coach for ownership.
• Review performance across paid, email, web, and event channels to decide where to invest.
• Represent demand generation in cross-functional planning with sales, creative, and web teams.
• Own the reporting narrative for leadership - translate data into insights on what's working and why.
• Set standards and best practices for ABM/intent tools, retargeting, and testing discipline.
• Act as escalation point when campaigns underperform or priorities shift.

Skills

Full-funnel demand generation

Mentoring others

Strategic thinking

Stakeholder management

Tools

Marketo

Salesforce

ZoomInfo

Job description

Why it's worth it

We are looking for an energetic, highly organized Demand Generation Manager who thrives in a fast-paced, high-performing, collaborative environment. You will lead a team of Demand Generation Specialists in developing strategies that drive revenue growth, deliver best-in-class execution across key paid and owned channels, and guide integrated campaign execution end to end.

The everyday hustle

• Build and own the demand generation plan - quarterly goals, channel mix, and budget allocation - tied directly to pipeline and revenue targets
• Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill
• Review performance across paid, email, web, and event channels to decide where the team doubles down or pulls back
• Represent demand generation in cross-functional planning with sales, creative, and web teams, ensuring campaigns ladder up to broader revenue goals
• Own the reporting narrative for leadership - translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what's working and why
• Set standards and best practices for the team's use of ABM/intent tools (e.g., ZoomInfo), retargeting, and testing discipline
• Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed

Do you have what it takes?

• 4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others
• A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work
• Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution - enough to support and guide your team
• Experience helping junior marketers grow their skills and confidence
• Comfortable navigating ambiguity and bringing structure to new or evolving processes
• Good stakeholder management skills, with the ability to keep sales and marketing partners aligned

What makes you uncommon?

• Experience scaling a demand generation function or team from the ground up
• Background in CTV, linear TV, or large-scale media buys (OOH, regional takeovers)
• Relevant marketing or platform certifications

Who We Are

ReliaQuest is one of the largest and fastest-growing AI cybersecurity companies in the world, solving one of the greatest technical challenges of our generation. Our Agentic AI security operations platform, GreyMatter, helps security teams detect, contain, investigate and respond to cyber threats in less than 5 minutes. With industry-leading AI technology and over 80 patents making up the GreyMatter platform, ReliaQuest Makes Security Possible for thousands of the most trusted enterprise brands in the world.

World-Class Benefits

• Generous Paid Time Off plan
• Competitive compensation plans
• Tuition and certification reimbursement
• Employer supplemented medical, dental, and vision coverage
• In-depth technical and leadership training to assist with career advancement
• Additional mental and physical wellness benefits
• Free lunch on Fridays!

ReliaQuest is an equal opportunity employer. ReliaQuest is a drug-free workplace.