Demand Generation Manager | Talent Pool

Refine Labs; Northern (KY); Hybrid; USD 108,000 - 132,000; Full time

Benefits offered by this job

Health coverage

Parental leave

Wellness reimbursement

401(k)

Unlimited PTO

No Meeting Fridays

Company trips and virtual activities

Job summary

Refine Labs is seeking a Demand Generation Manager to lead media strategy and execution for 4-5 client accounts, focused on growth-stage B2B SaaS companies. You will mentor teams, optimize campaigns, and drive revenue growth with data-driven decisions.

You’ll collaborate with a Director of Demand Generation, manage multi-channel campaigns, and leverage AI-powered workflows to accelerate results. This is a fully remote role prioritizing certain states in the US.

Qualifications

• Experience building and optimizing paid media campaigns.
• Strong analytical mindset with data-driven decision making.
• Familiarity with cross-channel attribution and campaign measurement.

Responsibilities

• Lead client-facing strategy and execution for 4-5 accounts, aligning campaigns to revenue targets.
• Develop and optimize multi-channel demand generation programs across channels.
• Collaborate with product marketing and sales to ensure consistent messaging and operations.
• Analyze data from CRM, MAP, and web analytics to improve performance and spend efficiency.

Skills

Paid media

B2B SaaS

Google Ads

LinkedIn Ads

Meta Ads

AI fluency

Job description

As Demand Generation Manager you’ll work in collaboration with a Director of Demand Generation to manage and lead media strategies for 4-5 client accounts (growth-stage B2B companies, primarily SaaS). Your role will entail setting strategic direction and overseeing execution, from campaign design to optimization, to contribute directly to our clients' revenue and growth targets. This position requires a unique blend of strategic acumen, hands-on execution, and analytical proficiency to both measure and propel success.

We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk.

Salary is $120,000 for this role.

Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA.

What you'll do at Refine Labs:

• Client Management: Directly interface with clients, attend and lead meetings as needed. Prepare comprehensive reports, presentations, and other client-facing materials to effectively showcase the results and impact of your efforts.
• Strategy Development: Conceive and execute comprehensive demand generation strategies aligned with company goals and objectives. Identify target audiences, segments, and pivotal market opportunities to optimize campaign efficacy. Devise demand creation, capture, and conversion programs, meticulously assessing the entire new acquisition funnel and prioritizing initiatives based on their potential impact on revenue.
• Campaign Management: Spearhead the planning, execution, and refinement of multi-channel marketing campaigns. Collaborate seamlessly with internal stakeholders, including product marketing and sales teams, to ensure seamless alignment of messaging, content, and objectives across all campaigns. Vigilantly monitor campaign performance metrics, identifying areas for enhancement and optimization to drive sustained success.
• Data Analysis and Reporting: Employ advanced data analysis techniques to dissect insights from multiple data sources including CRM, MAP, ABM Tools, and Web Analytics. Compile comprehensive reports detailing campaign results, data narratives, and actionable insights, accompanied by spend recommendations aimed at driving revenue impact.

You Need:

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment.
• Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) Google Ads & Analytics certifications preferred.
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
• AI fluency with a habit of using AI tools to accelerate daily execution. Bonus if you're experimenting with AI-powered workflows to automate parts of the campaign management process.
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
• Empathy – for our team, our partners, our clients, and their customers
• The ability to clearly articulate ideas, frame problems and offer solutions.
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• The ability to resolve and/or elevate issues in a proactive manner in order to adhere to campaign delivery goals

Interview Process:

The typical interview process for Demand Generation Manager at Refine Labs is 4 rounds, including an intro call, technical assessment, management skills interview, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, strategic, and presentation skills.

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• Monthly Health & Wellness Reimbursement
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety!
• We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

About Refine Labs

Refine Labs is a B2B marketing agency that helps mid-market and enterprise SaaS companies drive more qualified pipeline and revenue. We build and execute demand strategies across brand, demand capture, and customer expansion that match how buyers make decisions today.