Demand Generation Manager

SmarkLabs; United States; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance with company contribution

Job summary

SmarkLabs is seeking a Demand Generation Manager to lead marketing strategies for clients in the U.S. This role involves designing and implementing campaigns to drive lead generation and achieve revenue goals. Candidates should have 5-7 years of experience in demand generation, strong analytical and project management skills, and proficiency in marketing automation tools like HubSpot. Join an agile team focused on innovation, collaboration, and professional growth, with benefits including health insurance.

Qualifications

• 5-7 years of experience in demand generation or digital marketing, preferably in B2B.
• Proven track record of successful demand generation campaigns.
• Strong analytical skills in tracking and interpreting marketing metrics.

Responsibilities

• Develop and execute demand generation strategies to meet pipeline and revenue targets.
• Collaborate with marketing, sales, and client success teams.
• Manage multi-channel marketing campaigns across various platforms.

Skills

Demand generation

Digital marketing

Analytical skills

Project management

Marketing automation tools

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Job description

At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients.

Position Overview

As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients' revenue and growth objectives. This role demands a blend of strategic planning, tactical execution, and analytics capabilities to measure and drive success.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients.
• Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process.
• Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively.
• Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement.
• Create compelling content and messaging that resonates with target audiences and supports campaign objectives.
• Manage budgets and resources efficiently to maximize impact and achieve optimal results.
• Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting.
• Proven track record of designing and executing successful demand generation campaigns.
• Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions.
• Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines.
• Proficiency in marketing automation and CRM tools (e.g., HubSpot).
• Creative thinker with excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment as well as independently.

Why Join SmarkLabs?

SmarkLabs is an agile team passionate about making a real impact for our clients. We offer a collaborative culture that values innovation, continuous learning, and professional growth. We believe in work-life balance and provide a supportive environment where you can thrive. If you're eager to lead demand generation efforts and drive significant results, we'd love to hear from you.

Salary and benefits

• Health insurance with company contribution (medical, dental, vision, etc)