Demand Generation Manager

SmarkLabs; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance with company contribution

Paid vacation

Paid time off

Flexibility of working remotely

Job summary

SmarkLabs, located in Chicago, is looking for a Demand Generation Manager to elevate our clients' marketing strategies. This role involves designing and executing demand generation campaigns across multiple channels, optimizing lead generation processes, and analyzing performance metrics to improve outcomes.

The ideal candidate will have 5-7 years of experience in demand generation with a solid background in B2B marketing, possess strong analytical skills, and be proficient with tools such as HubSpot. We offer a collaborative environment where innovation and professional growth are valued.

Qualifications

• 5-7 years of experience in demand generation or digital marketing, preferably in a B2B or agency setting.
• Proven track record of successful demand generation campaigns.
• Strong analytical skills with metrics interpretation.
• Excellent project management abilities.

Responsibilities

• Develop and execute comprehensive demand generation strategies.
• Collaborate with marketing, sales, and client success teams.
• Manage multi-channel marketing campaigns.
• Utilize data and analytics to track campaign performance.
• Create compelling content and messaging.
• Manage budgets and resources efficiently.
• Stay updated with trends and best practices.

Skills

Demand generation

Digital marketing

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related

Tools

HubSpot

Job description

Overview

About SmarkLabs
At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients.

Position Overview

As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients\' revenue and growth objectives. This role demands a blend of strategic planning, tactical execution, and analytics capabilities to measure and drive success.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients
• Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process
• Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively
• Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement
• Create compelling content and messaging that resonates with target audiences and supports campaign objectives
• Manage budgets and resources efficiently to maximize impact and achieve optimal results
• Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting
• Proven track record of designing and executing successful demand generation campaigns
• Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions
• Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines
• Proficiency in marketing automation and CRM tools (e.g., HubSpot)
• Creative thinker with excellent communication and interpersonal skills
• Ability to work collaboratively in a team environment as well as independently

Why Join SmarkLabs?

SmarkLabs is an agile team passionate about making a real impact for our clients. We offer a collaborative culture that values innovation, continuous learning, and professional growth. We believe in work-life balance and provide a supportive environment where you can thrive. If you\'re eager to lead demand generation efforts and drive significant results, we\'d love to hear from you.

Interview Process

• Email interview
• Video interview
• 2nd video interview
• Interview assignment
• Reference checking
• Offer

Salary and Benefits

• Generous compensation package (salaried)
• Health insurance with company contribution (medical, dental, vision, etc)
• Paid vacation
• Paid time off
• The flexibility of working remotely