Demand Generation Manager

Freshworks; San Mateo (CA); Hybrid; USD 130,000 - 152,000; Full time

Benefits offered by this job

Dental insurance

Medical insurance

Vision insurance

Disability insurance

Life insurance

Equity + ESPP

Flexible PTO

Flexible spending

Commuter benefits

Wellness programs

Adoption leave

Parental leave

Job summary

Freshworks is seeking a hands-on Demand Generation Manager to own end-to-end digital campaigns across paid media, ABM, email, and more. You’ll partner with Product Marketing, Sales, RevOps, and Analytics to optimize performance and drive pipeline in a fast-paced SaaS environment.

The role requires 4–7 years of B2B SaaS demand generation experience, multi-channel program leadership, and strong analytics. This hybrid role expects onsite presence at the San Mateo, CA headquarters 3 days per week.

Qualifications

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
• Proven experience executing multi-channel demand generation campaigns.
• Strong understanding of the funnel: lead gen, nurture, ABM, pipeline, revenue.
• Hands-on with LinkedIn Ads, Google Ads/SEM, Paid Social, Display/Programmatic, Email marketing.
• Experience using ABM platforms such as Demandbase or 6sense.
• Experience working with Marketo and Salesforce for campaign execution.
• Strong analytical skills to measure campaigns and translate insights into actions.
• Cross-functional collaboration with Product Marketing, Sales, Marketing Ops, RevOps, Analytics.
• Strong project management with ability to manage multiple priorities.
• Excellent written communication and content collaboration.
• Experience using AI tools to improve marketing workflows is a plus.

Responsibilities

• Execute integrated demand generation campaigns driving new logo acquisition, pipeline, and revenue.
• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
• Partner with Product Marketing to develop messaging, landing pages, creative assets, and content.
• Execute ABM campaigns using platforms like Demandbase or 6sense.
• Build audience segments, target accounts lists, and deliver personalized experiences.
• Monitor performance and data-driven optimizations to improve engagement and pipeline.
• Run A/B tests across messaging, creative, audiences, landing pages, and experiences.
• Collaborate with Sales, Marketing Ops, RevOps, Analytics for tracking and attribution.
• Manage agency and vendor relationships to ensure high-quality execution.
• Explore AI-powered tools to improve campaign execution and personalization.
• Share insights and best practices to raise overall marketing performance.

Skills

Demand generation

Digital marketing

Multi-channel campaigns

ABM

Marketo

Salesforce

Analytics

Cross-functional collaboration

Project management

AI tools in marketing

Content collaboration

Tools

Marketo

Salesforce

Demandbase

6sense

LinkedIn Ads

Google Ads

Programmatic Advertising

Email marketing

Job description

Job Description

We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs.

You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who can hit the ground running, take ownership, and continuously optimize performance with minimal direction.

If you're passionate about demand generation, love testing new ideas, embrace AI, and enjoy working in a fast-paced SaaS environment, we'd love to meet you.

What You'll Do

• Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue
• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
• Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content
• Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense
• Build audience segments, create target account lists, and deliver personalized campaign experiences
• Monitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipeline
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
• Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution
• Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance
• Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency
• Share campaign insights and best practices that help improve overall marketing performance

Qualifications

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
• Proven experience executing multi-channel demand generation campaigns from planning through optimization
• Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
• Hands-on experience with:
  • LinkedIn Ads
  • Google Ads/ SEM
  • Paid Social
  • Display or programmatic advertising
  • Email marketing
• Experience using ABM platforms such as Demandbase or 6sense
• Experience working in Marketo and Salesforce to support campaign execution and reporting
• Strong analytical skills with experience measuring campaign performance and translating insights into action
• Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and Analytics
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent written communication and content collaboration skills
• Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus

Additional Information

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.

The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level.

Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.