Senior Manager of Demand Generation

Avenir Talent Partners; United States; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Open Paid Time Off

401K Plan

$1000 Home Office Reimbursement Program

Job summary

Avenir Talent Partners is looking for a Senior Manager of Demand Generation to lead campaign strategies aimed at pipeline growth. This role involves orchestrating cross-channel campaigns that align marketing and sales teams towards shared goals and measurable business impact.

The ideal candidate will have over 7 years of B2B experience, adept at managing complex initiatives and a strong understanding of B2B SaaS buyer journeys. Comprehensive benefits include medical insurance, open paid time off, and a home office reimbursement program.

Qualifications

• 7+ years of B2B demand generation experience.
• Proven experience driving pipeline through integrated campaigns.
• Strong strategic planning and hands-on execution skills.
• Ability to manage complex, cross-functional initiatives.

Responsibilities

• Own strategy, execution, and optimization of demand generation campaigns.
• Align campaigns with BDR and Sales to target accounts.
• Analyze results and optimize campaign strategies.

Skills

B2B demand generation experience

Campaign orchestration

Sales enablement knowledge

Data-driven mindset

Excellent communication skills

Tools

HubSpot

Salesforce

Asana

Job description

Our client is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, the Company enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, our client is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

About the Role

We are seeking a Senior Manager of Demand Generation to lead integrated campaign strategy and execution in support of pipeline growth. Reporting to the VP of Demand, this role is responsible for the planning, orchestration, and performance of campaigns built to generate pipeline for the business.

This role focuses on translating key moments (pillar content, events, product launched) into cohesive, cross-channel campaigns that align Marketing, BDR, Sales Enablement, Partner, Customer, and Sales teams around shared pipeline goals. The Senior Manager, Demand Generation will serve as the connective tissue between teams ensuring campaigns are tightly integrated, well-timed, and optimized to drive measurable business impact. The ideal candidate possesses a solid operational backbone and is a strategic campaign leader. They deeply understand B2B buyer journeys and enjoy building repeatable, scalable demand engines.

Key Responsibilities

• Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
• Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
• Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
• Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
• Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
• Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
• Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
• Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
• Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.
• Stay current on demand generation best practices, competitive landscape, and emerging approaches.

Qualifications

• 7+ years of B2B demand generation experience, with a strong focus on integrated campaigns
• Shown experience driving pipeline through multi-channel, cross-functional campaigns.
• Deep understanding of B2B SaaS buyer journeys, campaign orchestration, and funnel optimization.
• Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
• Strong strategic planning skills combined with hands‑on execution experience.
• Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
• Data‑driven mindset with experience measuring campaign impact and translating insights into action.
• Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
• Excellent communication and stakeholder management skills.
• Highly organized, proactive, and comfortable operating in a fast‑paced, evolving environment.
• Experience with Asana preferred but not required.

Additional Information

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• 401K Plan
• Company‑paid Short/Long‑term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well‑being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs