Demand Generation Manager

USA Tech Recruit; San Francisco (CA); On-site; USD 100,000 - 180,000; Full time

Job summary

USA Tech Recruit is seeking a Demand Generation Manager in San Francisco to lead the creation of a scalable demand engine for enterprise go-to-market efforts. The role focuses on building ABM/ABS programs, collaborating with Sales and Product, and driving pipeline through LinkedIn, paid search, and events in a fast-moving startup.

You will own and optimize the demand engine from inception, experiment with messaging and channels, and align marketing activity with commercial priorities to deliver

Qualifications

• 3–7 years in demand generation or growth marketing at a startup.
• Built a demand engine from 0→1 at Seed to Series B.
• Experience marketing enterprise tech to business and technical buyers.
• Hands-on with AEO and improving brand visibility on LLM platforms.
• Skilled in ABM/ABS campaigns and multi-channel demand programs.
• Strong data-driven approach linking marketing to sales outcomes.
• Collaborative, proactive and able to work in a fast-moving startup.

Responsibilities

• Build and own the demand generation engine from 0→1 for enterprise opportunities.
• Develop ABM and ABS strategies targeting priority verticals and accounts.
• Partner with Sales for outbound messaging, research, and campaign development.
• Execute an AEO plan to boost brand visibility in AI-powered search results.
• Improve visibility in AI-generated answers and priority topics.
• Evaluate channels (LinkedIn, outbound, paid search, events) and optimize ROI.
• Allocate resources to top-performing channels and campaigns.
• Develop events strategy and scalable campaign processes and playbooks.
• Collaborate with founders, Product, GTM engineering and Sales.

Skills

Demand generation

Growth marketing

ABM / ABS

AEO (Answer Engine Optimization)

Enterprise marketing to business/tech

Channel evaluation & optimization

Cross-functional collaboration

Independence in fast-moving startups

Tools

LinkedIn Ads

Paid search

Marketing automation

Job description

An innovative AI company is developing advanced voice technology that makes human-machine conversations more natural, expressive and emotionally engaging. Combining deep expertise in linguistics and machine learning, its platform helps businesses deliver more effective voice interactions across customer service, sales and automated phone systems. Its technology is already delivering measurable improvements in call success, sales conversion and automated call containment for high-growth startups and global enterprises.

The company is looking for a Demand Generation Manager to build its demand generation engine from the ground up and own pipeline creation for its enterprise go-to-market strategy. This is a high-impact opportunity for a hands-on growth marketer who has built demand generation at an early-stage B2B technology startup and can independently identify, launch and scale the channels that drive qualified enterprise opportunities.

You'll work closely with the founders, Sales, Product and technical GTM teams to reach both business and technical buyers, establish repeatable acquisition programs and improve the company's visibility across AI-powered search and answer engines.

Key Responsibilities:

• Build and own the demand generation engine from 0→1, with a direct focus on creating qualified enterprise sales opportunities.
• Develop and execute account-based marketing (ABM) and account-based selling (ABS) strategies, identifying priority verticals, target accounts and relevant buyer personas.
• Partner with Sales to support outbound efforts through account research, messaging, campaign development and targeted prospect engagement.
• Develop and execute an Answer Engine Optimization (AEO) strategy to improve brand visibility, citations and competitive positioning across LLM-powered search platforms.
• Identify opportunities to improve visibility in AI-generated answers, with the goal of moving the company into the top five results for priority topics.
• Evaluate and optimize demand generation channels, including LinkedIn, founder-led and sales-led outbound, paid search and industry events.
• Allocate resources toward the channels and campaigns that generate the strongest pipeline results.
• Develop the events strategy, identifying relevant industry conferences and opportunities to engage enterprise prospects.
• Build repeatable campaign processes, reporting frameworks and acquisition playbooks that can scale with the business.
• Work closely with founders, Product, the GTM engineering function and the sales team to align marketing activity with commercial priorities.
• Measure success through new opportunities created, pipeline contribution and conversion performance rather than relying solely on marketing-qualified leads.
• Continuously experiment with messaging, targeting and emerging channels to improve demand generation efficiency.

Key Qualifications:

• 3–7 years of experience in demand generation, growth marketing or a similar role at a startup.
• Proven experience building a demand generation engine or major marketing channel from 0→1 at a Seed through Series B company.
• Experience marketing enterprise technology products to both business and technical buyers, including Product leaders, VPs and engineering stakeholders.
• Hands-on experience with Answer Engine Optimization (AEO) and improving brand visibility across LLM-powered search and answer platforms.
• Proven experience designing and executing account-based marketing and account-based selling campaigns.
• Strong understanding of enterprise demand generation, pipeline creation and the relationship between marketing activity and sales outcomes.
• Experience evaluating multiple acquisition channels and using performance data to prioritize investment.
• Strong collaboration skills, with the ability to work directly with founders, sales leaders, product teams and technical stakeholders.
• A proactive, experimental and commercially minded approach, with the ability to operate independently in a fast-moving startup environment.
• Comfortable building processes from scratch and taking ownership of outcomes in a company where the go-to-market function is still developing.
• Background in developer tools, API-first businesses, AI infrastructure or voice technology is a plus.

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