Director, Demand Generation & Account-Based Marketing (ABM)

Morgan Pinnacle Group; United States; Remote; USD 220,000 - 240,000; Full time

Job summary

Morgan Pinnacle Group seeks a seasoned Director of Demand Generation & ABM to build and scale a pipeline engine for a high-growth enterprise AI technology company. You will own full-funnel strategy across paid, organic, and ABM channels, leading programs across ~200 priority accounts and a broader 1,000 account audience.

The role blends strategic leadership with hands-on execution, managing a seven-figure budget and aligning with sales to drive SQOs and pipeline growth in a remote U.S. setting.

Qualifications

• 10–16 years of experience in B2B demand generation, growth marketing, integrated marketing, and/or account-based marketing.
• Leadership experience in demand generation or ABM at a high-growth AI startup or similar.
• Proven track record building and scaling demand generation programs from scratch.
• Experience owning marketing budgets of $1M+ with measurable pipeline impact.
• Hands-on experience with ABM platforms (6sense, Demandbase, Influ2) and Marketo.

Responsibilities

• Build and execute the demand generation and ABM roadmap, strategy, and campaign plan for scalable pipeline generation.
• Lead scaled demand generation and ABM campaigns across ~200 priority accounts and ~1,000 broader audience.
• Own full-funnel marketing strategy across paid, organic, and ABM channels.
• Manage a seven-figure marketing budget with accountability for SQOs and pipeline impact.
• Partner with sales and business development to improve engagement and create opportunities in target accounts.
• Establish reporting, measure campaign effectiveness, and optimize programs for pipeline growth.
• Help increase awareness of the emerging enterprise technology category.
• Potentially expand leadership scope to events, SDR, and international demand generation.

Skills

Demand generation

Growth marketing

Integrated marketing

ABM

Budget management

Tools

6sense

Demandbase

Influ2

Marketo

LinkedIn Ads

Job description

Director, Demand Generation & Account-Based Marketing (ABM)

Location: United States (Remote)
Employment Type: Full-Time
Compensation: 220,000-240,000 Base Salary + Equity

About the Opportunity

We are seeking an experienced Director of Demand Generation & Account-Based Marketing (ABM) to build and scale the pipeline generation engine for a high-growth enterprise AI technology company.

This is an opportunity to help establish a new market category, increase awareness among enterprise buyers, and translate marketing programs into measurable sales-qualified pipeline.

The ideal candidate is a data-driven B2B SaaS marketing leader with experience in high-growth AI startups, exposure to both startup and larger technology environments, and a proven ability to develop full-funnel demand generation programs from the ground up.

This role requires a combination of strategic leadership and hands-on execution, with responsibility for reaching complex, multi-stakeholder enterprise buying committees.

Key Responsibilities

• Build and execute the demand generation and ABM roadmap, strategy, and campaign plan, expanding existing programs into a scalable pipeline generation engine.
• Lead scaled demand generation initiatives alongside targeted ABM campaigns across approximately 200 priority enterprise accounts and a broader audience of approximately 1,000 accounts.
• Own full-funnel marketing strategy across paid, organic, and account-based channels.
• Manage a seven-figure marketing budget with accountability for sales-qualified pipeline and sales-qualified opportunities (SQOs), rather than marketing-qualified leads (MQLs) alone.
• Develop and execute targeted programs to engage multiple stakeholders within enterprise buying committees.
• Partner closely with sales and business development teams to improve engagement and create opportunities within target accounts.
• Establish reporting processes, measure campaign effectiveness, and continuously test and optimize programs to improve pipeline performance.
• Help increase awareness and demand for an emerging enterprise technology category.
• Potentially expand leadership responsibilities to include events, sales development, and international demand generation.

Required Qualifications

• 10-16 years of experience in B2B demand generation, growth marketing, integrated marketing, and/or account-based marketing.
• Leadership experience in demand generation, growth marketing, or integrated marketing at a high-growth AI startup, ideally at the Director, Head, or Lead level.
• Demonstrated experience building and scaling demand generation programs from scratch in a high-growth environment.
• Proven ownership of marketing budgets of $1 million or more, with measurable results in sales-qualified pipeline and opportunities.
• Hands-on experience with account-based marketing platforms such as 6sense, Demandbase, or Influ2.
• Experience using Marketo for marketing automation.
• Hands-on experience executing paid media campaigns across LinkedIn and retargeting channels.
• Experience managing full-funnel marketing strategies across paid, organic, and ABM channels.
• Demonstrated career progression with increasing responsibility in B2B demand generation.
• Ability to connect marketing investments and activities to measurable business outcomes.

Preferred Background

• Experience working in both high-growth startups and larger technology or SaaS organizations.
• Experience marketing complex enterprise technology solutions to multi-stakeholder buying committees.
• Familiarity with marketing and CRM platforms such as HubSpot and Salesforce.
• A track record of building demand in emerging technology categories where market awareness is still developing.

Compensation & Work Arrangement

• Base Salary: 220,000-240,000 annually
• Equity: Competitive equity compensation
• Employment: Full-time
• Location: United States (Remote)
• Work Authorization: Candidates must have existing unrestricted U.S. work authorization. Visa sponsorship is not available.

This opportunity is well suited for a marketing leader who has built demand generation programs, managed significant budgets, and can demonstrate how their work translated into qualified enterprise sales opportunities.