Head of Product Marketing

Yardstik; Minneapolis (MN); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work environment

Unlimited PTO

Equal Opportunity Employer

Access to downtown Minneapolis office

Job summary

Yardstik is seeking a product marketer to own the story across markets, products, and technology. You will conduct ICP and competitive research, develop messaging, coordinate launches, and enable the sales team to talk about it clearly.

This role lives at the intersection of product, marketing, and sales, translating complex platform capabilities into compelling positioning and materials. Based in Minneapolis with hybrid work, you’ll partner with cross-functional teams to accelerate growth.

Qualifications

• 6+ years in product marketing for B2B software
• Excellent writing ability
• Confident presenter with experience in front of sales teams
• Ability to perform rigorous market research and translate findings into actionable assets
• Experience in a technical or regulated category, or ability to learn quickly
• Demonstrated ownership of end-to-end marketing initiatives

Responsibilities

• Research buyers, competitors, and market; translate into positioning used across channels
• Build messaging architecture for each industry and product line
• Lead sales enablement: materials, training, and sessions
• Own product launches from packaging and naming to go-to-market execution
• Create and maintain sales resources across the product line
• Represent Yardstik publicly on webinars, conferences, and with analysts

Skills

Buyer research

Competitive analysis

Messaging

Product launches

Sales enablement

Public speaking

Job description

We’re looking for a product marketer to own Yardstik’s story and how we’re positioned across our markets, products, and technology.

We've built a lot worth talking about. You will do ICP and competitive research, messaging, launches, and sales enablement to establish how we talk about it.

Why Yardstik

Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. Behind those companies are millions of workers trying to get hired, get paid, and stay safe on the job. When this works, good candidates move faster and the ones who shouldn't be there don't get through.

Plenty of fast-growing companies work on things nobody will remember. Plenty of meaningful companies move too slowly to feel like anything is happening. But Yardstik is growing fast and the work has a meaningful impact for real people. That's why we work hard every day. And you can be part of it.

We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year.

If you want to do the best work of your career next to people who will match your effort, this is a good place to do it.

About The Role

We've built a product our customers rave about. This role exists because there's distance between what we've built and how we talk about it. Your job is to close it, and to give our teams what they need to sell what we've made.

What you'll do:

Research our buyers, our competitors, and our market, then turn it into positioning we use everywhere

Build the messaging architecture for each industry we serve and each product line we offer

Lead sales enablement: the materials, the training, and the sessions themselves

Own product launches, from packaging and naming through the go-to-market execution

Help create and maintain the sales resources our team needs across our full product line

Represent Yardstik publicly on webinars, at conferences, and with analysts

What success looks like: our teams speak about Yardstik clearly and consistently, our win rate against key competitors increases, and the market starts describing us the way we describe ourselves.

Who Should Apply

You should apply for this role if:

You've done product marketing for 6+ years at B2B software companies and owned it end to end: positioning, messaging, launches, and enablement

You're an excellent writer. Most of this job is thinking clearly and writing it down

You're a confident presenter. You'll be in front of our sales team regularly and on a stage sometimes

You do real research and turn it into something people use, not something that sits in a folder

You've worked in a technical or regulated category, or you can show us you learn one quickly

You take ownership and build things yourself

What We Offer

Working at Yardstik, you’ll get:

An opportunity to propel your career within a rapidly-growing company

An incredibly supportive team that knows how to celebrate wins

Startup speed with real ownership and impact

Monthly team events and quarterly volunteer opportunities

Access to our downtown Minneapolis office and amenities

Hybrid work environment

Medical, dental, and voluntary benefits

Competitive compensation

Unlimited PTO

Yardstik is an Equal Opportunity Employer. We’re committed to building a team based on talent, qualifications, and merit, welcoming all applicants without discrimination.

Are you authorized to work in the United States? Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)? Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?