Demand Generation Consultant

Right Side Up; United States; Remote; USD 83,000 - 152,000; Part time

Job summary

Right Side Up is seeking a freelance Demand Generation consultant to support a range of B2B clients. You will drive pipeline growth through strategic planning, channel execution, and performance optimization.

Projects vary and may include building demand generation programs from scratch, optimizing funnels, or scaling multi-channel acquisition. Engagements typically range from 10–40 hours per week, offering flexible, project-based work across the United States.

Qualifications

• Experience building B2B demand generation programs and pipelines.
• Ability to plan, launch, and optimize multi-channel campaigns across paid, email, content, and events.
• Experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).
• Ability to analyze performance data and translate insights into action.
• Experience partnering with sales to drive revenue outcomes.
• Comfort working across industries and go-to-market motions.
• Strong project management and communication skills.

Responsibilities

• Develop and execute B2B demand generation strategies to drive qualified pipeline.
• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events.
• Partner with sales and marketing teams to align on pipeline goals and lead quality.
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows.
• Analyze campaign performance and continuously optimize for conversion and ROI.
• Collaborate on content strategy to support demand generation (whitepapers, webinars, case studies).
• Support ABM initiatives where relevant.
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity.

Skills

B2B demand generation

Multi-channel campaigns

Data analysis

Sales alignment

Project management

Communication

ABM initiatives

Go-to-market flexibility

Tools

HubSpot

Marketo

Salesforce

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up’s talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.

Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Develop and execute B2B demand generation strategies to drive qualified pipeline

• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events

• Partner with sales and marketing teams to align on pipeline goals and lead quality

• Build and manage lead generation funnels, including landing pages, forms, and nurture flows

• Analyze campaign performance and continuously optimize for conversion and ROI

• Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)

• Support account-based marketing (ABM) initiatives where relevant

• Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

• Strong foundation in B2B demand generation and pipeline marketing

• Experience building and optimizing multi-channel campaigns

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)

• Ability to analyze performance data and translate insights into action

• Experience partnering closely with sales teams to drive revenue outcomes

• Comfort working across different industries, audiences, and go-to-market motions

• Strong project management and communication skills

Nice to Have

• Experience in high-growth startup environments

• Familiarity with both inbound and outbound demand generation strategies

• Experience supporting both strategic planning and hands-on execution