Demand Generation Campaign Director

Fortra; United States; Remote; USD 53,000 - 67,000; Full time

Job summary

Fortra is seeking a Sr. Marketing Campaign Lead to strengthen our pipeline and growth.

You will design and execute multi-channel demand generation programs across GoAnywhere MFT and Globalscape EFT, collaborating with Sales, Product Marketing, and Partners to optimize lead flow and ROI. You will own annual/quarterly strategic campaigns, develop ABM initiatives, and deliver compelling campaign content such as briefs, eBooks, and customer stories while tracking performance and ensuring timely

Qualifications

• Bachelor’s degree in business or technology required; Master’s preferred.
• 5+ years in Field Marketing / Demand Generation for B2B technology.
• Experience in a mid-sized to large global technology company is a plus.
• Experience executing B2B marketing activities for product launches or lead generation.
• CRM and MarTech familiarity (D365, SFDC, 6Sense, HubSpot, Pardot, Marketo).

Responsibilities

• Plan and execute integrated marketing campaigns for GoAnywhere MFT and Globalscape EFT to drive demand and pipeline.
• Own annual and quarterly marketing campaign strategy including product launches and ABM programs.
• Support Sales by generating targeted leads and promoting our brand across verticals.
• Develop comprehensive Marketing Plans for multi-touch campaigns in collaboration with Sales, Product, Partners, and Marketing teams.
• Create and repurpose campaign materials such as industry briefs, eBooks, whitepapers, customer stories, and web content.
• Monitor results, optimize campaigns, and report ROI and pipeline velocity.
• Manage budget planning, execution, and ROI tracking; ensure timely delivery.

Skills

Field Marketing

Demand Generation

B2B Marketing

Campaign Strategy

ABM

Education

Bachelor’s degree in business or technology

Master’s degree a plus

Tools

Dynamics 365

Salesforce (SFDC)

6Sense

HubSpot

Pardot

Marketo

Microsoft Office

Job description

Fortra is seeking a Sr. Marketing Campaign Lead to strengthen our pipeline and growth.

You will design and execute multi-channel demand generation programs across GoAnywhere MFT and Globalscape EFT, collaborating with Sales, Product Marketing, and Partners to optimize lead flow and ROI. You will own annual/quarterly strategic campaigns, develop ABM initiatives, and deliver compelling campaign content such as briefs, eBooks, and customer stories while tracking performance and ensuring timely