Demand Gen Campaign Lead – ABM & Multi-Channel

Eptura, Inc; Atlanta (GA); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pet insurance

Flexible PTO

401K with company match

Job summary

Eptura, a leading worktech innovator, seeks a Demand Generation Specialist to drive integrated marketing campaigns that build pipeline and revenue across target accounts. You will report to the Marketing Director and collaborate with ABM, digital, content, and events teams to optimize campaigns.

The role requires 2–5 years of experience in B2B marketing, strong project management, and comfort with analytics. A multi-channel approach across email, webinars, ads, and events is essential.

Qualifications

• 2-5 years in demand generation, digital marketing, or related B2B marketing roles.
• Experience supporting ABM programs.
• Experience executing multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Comfortable with marketing analytics, reporting, and performance measurement.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and execution excellence.

Responsibilities

• Execute integrated demand generation campaigns to generate pipeline and accelerate revenue.
• Coordinate campaign deliverables across digital, content, product marketing, sales, and operations teams.
• Manage campaign timelines, project plans, assets, approvals, and launch schedules.
• Support email, pre/post-event, paid media, and nurture programs.
• Ensure campaigns are executed accurately and on time across all channels.

Skills

Campaign management

ABM

Multi-channel marketing

Marketing analytics

Project coordination

Written & verbal communication

Tools

6sense

Demandbase

Terminus

Marketo

HubSpot

Eloqua

Salesforce

Job description

Eptura, a leading worktech innovator, seeks a Demand Generation Specialist to drive integrated marketing campaigns that build pipeline and revenue across target accounts. You will report to the Marketing Director and collaborate with ABM, digital, content, and events teams to optimize campaigns.

The role requires 2–5 years of experience in B2B marketing, strong project management, and comfort with analytics. A multi-channel approach across email, webinars, ads, and events is essential.